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The Lens

Bringing ideas, trends, technology and culture into focus.

NFTs and the Future of Commerce


NFTs and the Future of Commerce

Why are NFTs making headlines and why are they changing art, collectibles, and more for years to come? I have answers and more on why NFTs could be the future of collectibles and eCommerce as we know it.

Remote College to Remote Work


Remote College to Remote Work

There is a unique group, a class if you will, transitioning from college to work during the pandemic. Their last semester or even last year was spent attending classes online, missing out on vital in-person work sessions and collaboration, and, instead, spending hours behind a screen.

PFSweb to Sell LiveArea Business to Merkle for $250 Million


PFSweb to Sell LiveArea Business to Merkle for $250 Million

A global commerce services company, has agreed to sell LiveArea, its global customer experience and commerce agency business unit to Merkle, Inc., a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International.

Inclusive Design and Leading with Empathy


Inclusive Design and Leading with Empathy

In her role, Misty describes her job as ensuring “that whatever we put out into the world as a digital experience for our clients is as inclusive as possible. It’s about inspiring, advocating, educating, and finding all the ways we can welcome more people and help them feel more seen and valued.”

LiveArea Wins Mirakl Top Partner Award


LiveArea Wins Mirakl Top Partner Award

The “Partner to Win” category award recognizes a “partner that has consistently supported and empowered Platform Pioneers in their mission to transform their businesses with enterprise marketplaces while demonstrating an expert-level understanding of Mirakl’s marketplace technology.”

Adobe Summit 2021: A Partner’s Perspective


Adobe Summit 2021: A Partner’s Perspective

For three days Adobe leaders and industry pros shared their vision for where commerce is headed. They offered insights into the latest innovations and what businesses need to know for a digital-first future.

New Executives Join LiveArea in North America

New Executives Join LiveArea
in North America

Global customer experience and commerce agency LiveArea, a business unit of PFSweb, Inc. (NASDAQ: PFSW), has added two new executives to its North America leadership team to support the agency’s expanding capabilities.

Headless Commerce for the  C-Suite

Headless Commerce for the
C-Suite

This ebook focuses on the opportunities headless commerce provides for each business area, as well as exploring the benefits, challenges and questions to ask your business.

Recalibrating Luxury for the  Digital Age

Recalibrating Luxury for the
Digital Age

In luxury, the pressure to go digital has mounted and the impact of Covid-19 has brought this to a crescendo. But digital and distinctive aren’t mutually exclusive – or they don’t have to be. Find out how to bring luxury into the digital age – and why heritage luxury brands are rethinking their business models.

Dreamforce To You: Chock Full of News

Dreamforce To You:
Chock Full of News

“Business is the greatest platform for change.” This refrain, the words of Salesforce Chairman Mark Benioff, was a throughline bringing together exciting announcements at the Salesforce “Dreamforce to You” virtual event. Here is a look at topics and announcements from the event.

Holiday 2020:Predictions to Plan By NOW

Holiday 2020:
Predictions to Plan By NOW

This year’s holiday season is going to be the most unpredictable peak season we have known. To help with preparation, LiveArea has compiled these Top 5 Predictions: Preparing for Peak Season in a Year of Deep Disruption.

LiveArea And Salesforce Fan Engagement eBook

LiveArea And Salesforce Fan Engagement
eBook

Today, sports fans demand a more rewarding, multi-channel relationship with sports clubs. The winners are connecting with fans in innovative ways, fuelled by digital channels. This Salesforce and LiveArea eBook breaks down the key steps of fan engagement.

Facing Change: A New Vision for Beauty


Facing Change: A New Vision for Beauty

Our experts had an insightful discussion on the future of beauty; uncovering the recent impacts on the industry, how health and beauty brands have overcome the major challenges seen in 2020 and how they can evolve to gain competitive advantage utilising simple, but effective strategies. 

Consumerism vs. Conscious Commerce: Striking the Balance

Consumerism vs. Conscious Commerce: Striking the Balance

The ‘convenience’ consumer is evolving to one with a conscience. Shoppers are balancing price, delivery and returns preferences with concerns around sustainability, ethics and trust. LiveArea and PFS explore our latest consumer research and discuss how brands can create exceptional customer experiences across the buying cycle.

Growing Profitable Search and Social Channels: Ask the Experts

Growing Profitable Search and Social Channels: Ask the Experts

Join LiveArea for Growing Profitable Search and Social Channels: Ask the Experts webcast. In this 30-minute webcast LiveArea’s Digital Marketing Experts, Courtney Hedges, Nicole D’Otona and Sarah Willard answer your questions and clarify how to develop an integrated paid search strategy.

Selling into Disruption: Bold Moves In Turbulent Times

Selling into Disruption:
Bold Moves In Turbulent Times

Join LiveArea for the Selling into Disruption: Bold Moves In Turbulent Times webcast. Get insights into how shopping is changing in these sectors and what four pillars will support transformation. Are personalisation, trust, data and mobile the antidotes that brands need? Find out from LiveArea customer experience and commerce strategy experts.

The Analytics Dividend: Ask The Experts Webcast

The Analytics Dividend:
Ask The Experts Webcast

Join LiveArea for The Analytics Dividend: Ask The Experts Webcast. In this 30-minute webcast LiveArea’s Digital Marketing Experts, Courtney Hedges and John Kalinoski answer your questions in tagging, auditing and implementing Google Analytics and Adobe Analytics.

Coping With COVID-19 in India: A General Manager’s Perspective

Coping With COVID-19 in India: A General Manager’s Perspective

In India, where LiveArea has a growing presence, the first case of COVID-19 was identified on 30th Jan 2020. By mid-March, it was evident that COVID-19 was not going away anytime soon. So our employees are helping daily wage workers through a campaign to raise funds and provide provisions to workers who have no source of income during the lockdown.

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