Even the most eye-catching site is incomplete without a holistic SEO strategy to gain visibility in organic search.
Search engine optimization (SEO) for eCommerce is not an easy feat — but it is more essential than ever as more people shop and buy online.
Customers perform millions of searches every day that align with the products you sell. If your site is not optimized to be part of those search results, you are not only missing opportunities, you are handing over business to competitors. Our job is to make sure this doesn’t happen. Our job is to ensure you are seen.
It takes time, experience, and a dedicated team to rank a site on the first page of Google. Even the most eye-catching site is incomplete without a holistic SEO strategy to gain visibility in organic search.
LiveArea’s approach to SEO is holistic. We analyze everything from branding to technical architecture, creative, merchandising, analytics, and offsite channels. In combination with your commerce platform capabilities, we apply data-driven insights and many years of hands-on experience to help you attract qualified traffic and sales.
Three pillars of SEO form a comprehensive strategy:
Technical SEO – The technical foundation of your website is the starting point for your SEO. This pillar determines how your site is crawled, indexed, and how users experience your site. Without the proper components in place, your on-page optimizations and site content will lose effectiveness. We prioritize technical SEO within implementations and managed SEO services to prevent hidden technical barriers from hindering a project or campaign.
On-Page SEO – On-page optimizations focus on keyword strategy, keyword placement, content, and other elements that help search engines determine what your site is about. SEO has evolved beyond simply placing target keywords within all aspects of a page. On-page optimizations should be strategic to properly match the intent of your target customer while also appealing to search algorithms.
Off-site SEO – Off-site SEO includes your overall brand presence on the web including backlinks, social media activity, and brand mentions. This aspect of SEO often gets forgotten about as part of the overall strategy; however, your brand presence is a huge factor in how your site can rank overall. While this is not something you can “implement” we consult on content distribution strategy, social strategy, and tactics to grow online presence off-site.
We’ll work with you to build a long-term SEO strategy, as well as provide insight and advice on algorithm changes, content gaps, multi-language global expansion, and your competitors’ search efforts.
- SEO management
- SEO copywriting
- Local SEO
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