LiveArea and PFS Experts:
Benoit Soucaret - Creative Director, LiveArea EMEA
Christophe Pecoraro - Managing Director, PFS Europe
The ‘convenience’ consumer is evolving to one with a conscience. Shoppers are balancing price, delivery and returns preferences with concerns around sustainability, ethics and trust. LiveArea and PFS explore our latest consumer research and discuss how brands can create exceptional customer experiences across the buying cycle.