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Sanjeev Desai LiveArea

LiveArea Announces Salesforce Practice Lead for EMEA Region


Global customer experience and commerce agency LiveArea, a business unit of PFSweb, Inc. has appointed Sanjeev Desai as Salesforce Practice Lead for the EMEA region.

Sanjeev Desai LiveArea

Desai has more than 20 years of experience in information technology, systems integration and digital consulting, with expertise in B2C and B2B commerce technology, omnichannel solutions and digital marketing automation. Desai is a specialist in the Salesforce multicloud environment, with considerable implementation and consulting expertise in Salesforce Commerce Cloud, Salesforce Marketing Cloud, Salesforce CRM and Salesforce CloudCraze.

Desai has established a track record of strategizing, designing and delivering eCommerce, omnichannel and marketing implementations throughout the UK and mainland Europe, having worked with leading brands and retailers including Disney, Tesco, ASDA and House of Fraser.

In a previous position, Desai was Director of Solution Consulting at Isobar Commerce (formerly Ecommera), responsible for overall solution engineering. This included eCommerce and omnichannel implementations across the various major platform technologies including Salesforce Commerce Cloud, SAP Commerce Cloud and Oracle ATG.

“I am delighted that Sanjeev will be leading our Salesforce practice in Europe, with his considerable experience of the Salesforce multicloud environment as well as other commerce platforms,” said Paul Lynch, Area Vice President and Managing Director, LiveArea EMEA. “Sanjeev is well-respected in the Salesforce network and his consultative style in engagement will enhance our ability to demonstrate to Salesforce and potential new customers our credentials, whilst adding considerable value to our existing clients.”

“LiveArea’s Salesforce proposition is unique, with its agility and diversity in delivering multicloud implementations, merchandising, experience design and digital marketing services, as well as the end-to-end offering with PFS,” commented Desai. “The company is very well positioned to connect brands and people through commerce platform expertise and creative commerce experiences that transform and enliven the customer journey from start to finish. I am excited to be joining the team and look forward to applying my experience to support the company’s growth.”

About LiveArea

LiveArea is a full-service, award-winning global customer experience and commerce agency. We bring together a broad portfolio of services for end-to-end solutions – from data-driven marketing and omnichannel experience design through technology selection and platform implementation, fulfillment, customer care, and orchestrated services, the next evolution of managed services. Clients cover a variety of verticals, including health and beauty; fashion and apparel; luxury; consumer packaged goods, retail; automotive; and business to business. For more information, visit

About PFSweb, Inc.

PFSweb (NASDAQ: PFSW) is a global commerce services company that manages the online customer shopping experience on behalf of major branded manufacturers and retailers. Across two business units – LiveArea for strategy consulting, creative design, digital marketing, and web development services, and PFS for order fulfillment, contact center, payment processing/fraud management, and order management services – they provide solutions to a broad range of Fortune 500® companies and household brand names such as Procter & Gamble, L’Oréal USA, ASICS, Pandora, Ralph Lauren, Shiseido Americas, the United States Mint, and many more. PFSweb enables these brands to provide a more convenient and brand-centric online shopping experience through both traditional and online business channels. The company is headquartered in Allen, TX with additional locations around the globe. For more information, please visit