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Anastasia Beverly Hills LiveArea Health & Beauty News Release

Anastasia Beverly Hills Joins LiveArea Beauty Vision Event


The health and beauty industry has traditionally catered to a specific consumer profile: Slim, lighter-skinned, young women. This leaves many beauty consumers struggling to find products that suit their needs. But the dynamic is shifting as the industry pivots to appeal to new, broader audiences with less conventional looks. Brightly coloured hair, tattoos, makeup for dark skin tones, and cross-gender products are becoming mainstream.

This transformation is the topic for an upcoming seminar, “The Changing Face of Health and Beauty,” to be hosted by LiveArea on Thursday, 23 May 2019 at The Collective Venues, London. Industry experts, including representatives from Anastasia Beverly Hills – a brand at the forefront of the industry’s transformation – will join LiveArea to discuss how health and beauty brands are adopting more inclusive strategies, connecting with new audiences, and creating compelling digital brand experiences.

Emma Zulkouski, Artistry Trainer UK and Ireland, from Anastasia Beverly Hills joins London-based Beauty Editor and Founder of Just Add Beauty Samantha Freedman, Talia Shani, Director of Marketing for Yotpo UK and expert in user-generated content and loyalty strategy, and LiveArea’s Benoit Soucaret, Creative Director, for an evening of insightful panel debate, discussion with industry experts, and beauty workshops.

An Interactive Evening

Anastasia Soare, known as the ‘Brow Queen’, was quoted as saying, “We believe beauty is about balance and proportion, not perfection.” The leading beauty brand recently struck gold with a range of true rose gold highlighters for dark skin and continues to raise eyebrows as a brand known for great makeup that caters to a wide range of skin tones.

Emma from Anastasia Beverly Hills will present a range of products and make recommendations for attendees, before conducting a live makeover demonstration featuring Anastasia’s patented Golden Ratio.

About Anastasia Beverly Hills

Anastasia Beverly Hills (ABH) was launched in 1998 by Romanian-born beauty pioneer, entrepreneur, founder and CEO Anastasia Soare with her signature eyebrow shaping technique, the [patented] Golden Ratio method, and products that help to create and maintain the ideal brow shape. Over the past two decades ABH has become one of the most lauded brands in beauty, revolutionizing the industry with an extensive and inclusive collection of brow solutions and makeup that focus on proportion. Today, Anastasia has achieved iconic status as the definitive brow expert and has a cult following of celebrities, including Amal Clooney, Naomi Campbell, Jennifer Lopez, Oprah, and Kim Kardashian. ABH is available in more than 2,500 stores in the US, including Sephora, Nordstrom, and Ulta, and more than 25 countries around the world. They are committed to cruelty-free product formulation, testing, and development.

About LiveArea

LiveArea is an award-winning global commerce services provider. A comprehensive portfolio of capabilities combines consulting, strategy, design/UX, technology, and digital marketing to bring commerce to life. For more than a decade, emerging businesses and leading brands – including 30+ retailers ranked among the current Internet Retailer 500 – have turned to LiveArea to grow and transform their B2C and B2B commerce channels. Clients cover a variety of verticals, including health and beauty; fashion and apparel; luxury; consumer packaged goods, retail; and B2B. An extensive network of ecosystem partners includes leading commerce platform providers along with an array of solution partners. LiveArea, a PFSweb Inc. business unit, has offices in Dallas, Seattle, New York City, Raleigh, London, Sofia, and Bangalore.