Rising to the Occasion.
When standing desk pioneer Vari undertook a major rebranding LiveArea was right beside the office solutions innovator, leading its digital transformation. We delivered five high-performance global commerce sites on Salesforce Commerce Cloud, along with Salesforce Marketing Cloud, and an array of solutions and services. Today, Vari is seeing stand-out results in B2B and B2C channels as customer engagement is elevated and sales rise.
Strong follow-on purchases from existing clients.
Smooth transition to new technology with no decline in web traffic.
LiveArea orchestrated a full-scale transformation, including the global rollout of the Salesforce suite, covering the U.S., Canada, United Kingdom, European Union, and Australia. Vari was not only keen to expand into B2B markets but also to show the global marketplace that its solution portfolio extended to a much wider catalog of products and services, including 200+ workspace-focused products.
The focus was on content and enhancing the customer experience, as well as the look and feel of the new Vari websites. This included buyer guides and quizzes, as well as content-heavy product pages, articles, videos, and supporting material to modernize Vari’s brand identity. In total 70 content modules were built for Vari, making sure that pages were SEO-friendly at all times. Other improvements include:
• Personalized communications to new customers.
• Optimized search strategy to drive traffic and generate leads.
• Enhanced analytics for a holistic view of the customer.
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