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The results.

32 Percent stat The Entertainer

YOY increase in sales.

18 Percent stat The Entertainer

YOY increase in site speed.

13 Percent stat The Entertainer

YOY increase in search conversion.

The Entertainer Device Grouping

Toy glory.

As well as unique in-store experiences, The Entertainer offers a frictionless online and mobile customer experience, enhanced by a click-and-collect service. The Entertainer chose LiveArea as its long-term partner to assist in the strategy and implementation of SAP Commerce technology. The SAP Commerce solution provides the infrastructure for a content and image-rich, interactive, and responsive online user experience. Enhancements include a mobile-first approach, streamlined customer journey for faster buying, improved performance to support higher levels of traffic, faceted search and navigation, and a ‘Present Finder’ tool. The site closely reflects in-store branding, demonstrating The Entertainer’s synergistic approach to in-store and online.

MORE WORK

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LiveArea Press Release | The Entertainer
The Entertainer

A bold omnichannel approach allows the company to stay ahead of the game.

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