Once a small store in Toronto, Roots now has 270+ global locations on top of a flourishing digital presence, including a “green” B2B channel. Rapidly expanding its footprint, Roots teams with LiveArea and PFS for flexible, end-to-end digital solutions that allow the brand to sell and deliver its wide assortment of products to a worldwide shopping base.
Email open rate.
Revenue growth by email alone.
Roots, a leading lifestyle label in Canada, is committed to protecting the environment and producing quality, sustainable goods – whether it’s athletic wear, leather goods, yoga clothing, or home furnishings. A few years after its original engagement with LiveArea and PFS, Roots faced an early challenge when preparing for the Winter Olympics. As the official outfitter for the U.S., Canada, and Barbados national teams, Roots was expecting record-setting sales for its Olympic apparel lines.
To stay ahead of demand, LiveArea quickly built and launched a digital store that could process a large influx of orders and ramped up customer support centers. By the end of the peak sale period, customer service agents responded to a flurry of calls and orders, and millions of orders were shipped efficiently and accurately. More recently, LiveArea launched a customer data platform to deliver omni-channel marketing experiences. We continue to collaborate on innovation initiatives focused on data and marketplaces.
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