Drum roll, please.
There’s nothing sloppy about the way New Pig goes to market – especially now that the industrial cleaning supplies leader leverages Google Analytics 360 on its SAP Commerce Cloud platform thanks to LiveArea. This robust set of integrated data analysis products eliminates data complexity in New Pig and improves access to valuable customer data.
Revenue growth year over year.
Adoption rate of Google Analytics 360.
New Pig not only prides itself on top-quality products, but also on its close connection to customers and its ability to understand their buying behaviors. Data-fueled marketing campaigns are essential to achieve this. But the brand’s legacy analytics environment was complex, and in spite of dedicated training, adoption was slow. Today, the B2B manufacturer taps into granular insights and data-driven marketing attribution models to monitor marketing performance and increase campaign effectiveness.
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