Drum roll, please.
There’s nothing sloppy about the way New Pig goes to market – especially now that the industrial cleaning supplies leader leverages Google Analytics 360 on its SAP Commerce Cloud platform thanks to LiveArea. This robust set of integrated data analysis products eliminates data complexity in New Pig and improves access to valuable customer data.
The results.
Revenue growth year over year.
Adoption rate of Google Analytics 360.
Data-fueled marketing.
New Pig not only prides itself on top-quality products, but also on its close connection to customers and its ability to understand their buying behaviors. Data-fueled marketing campaigns are essential to achieve this. But the brand’s legacy analytics environment was complex, and in spite of dedicated training, adoption was slow. Today, the B2B manufacturer taps into granular insights and data-driven marketing attribution models to monitor marketing performance and increase campaign effectiveness.
MORE WORK
Firing on all cylinders in the retail automotive parts aftermarket.
Amping up online B2B sales through digital channels and empowering dealers.
To leverage all the B2B capabilities of its SAP Commerce platform, MSA turned to LiveArea.
TRUSTED BY THE BEST
We bring insight and creativity to every engagement – not just artful design, but trend-setting strategy and technology, and unmatched experience.