Indelible impressions.

Artistry for the people, by the people – that’s Kat Von D Beauty. A multitude of fans swear by the long-lasting, high-pigment makeup and express their personal – often dramatic – style applying the brand’s award-winning lineup of waterproof eyeliners, complexion products, iconic liquid lipsticks, and more. LiveArea creative design and user experience for www.katvondbeauty.com capture the brand’s distinctive spirit and stylized aesthetic.

The highlights.

Apply imagery and editorial content to capture the brand’s essence.

Increase customer engagement through storytelling and education.

Create a space for personal expression among brand ambassadors and fans.

The art of personal expression.

Imagery and editorial content capture the essence of Kat Von D Beauty, all vegan and cruelty free makeup. An emphasis on personal expression and creativity is embodied in the KVD Artistry Collective, brand ambassadors who reveal makeup secrets and teach tricks and tips in stylized videos. An Instagram feed features fans and details how to get the look – though, breaking the rules remains the brand anthem. Products stamped with gothic-styled letters and the brand’s iconic “KVD” emblem star on each page and can be quickly and easily navigated to through primary categories – face, eyes, lips, fragrances, and more.