Imagery and editorial content capture the essence of Kat Von D Beauty, all vegan and cruelty-free makeup. An emphasis on personal expression and creativity is embodied in the KVD Artistry Collective, brand ambassadors who reveal makeup secrets and teach tricks and tips in stylised videos. An Instagram feed features fans and details how to get the look – though, breaking the rules remains the brand anthem. Products stamped with gothic-styled letters and the brand’s iconic “KVD” emblem star on each page and can be quickly and easily navigated to through primary categories – face, eyes, lips, fragrances, and more.