Rocking digital commerce.
Fender sets up shop and shares the spirit of rock ’n’ roll with musicians and music fans alike. A responsive digital flagship celebrates everything rock ’n’ roll, welcomes all musicians and music fans, and launches direct-to-consumer sales.
The artists behind the music.
A key aspect of the Fender redesign was to bring the musicians behind the guitars to life and create a sense of community and authenticity with genuine rock-n-roll culture at its heart. Gear, artists, and content are strategically intertwined at every level. Editorial-style sections are designed to serve as destinations for exclusive interviews, articles, performances, tips, and lessons—a true music hub that also happens to sell guitars, amps, and more.
MORE WORK
LiveArea digital marketing services are helping Maggiano's increase customer loyalty and grow online ordering, catering, and banquet business.
Intuitive and informative shopping experience for one of the coolest brands in America.
Amping up online B2B sales through digital channels and empowering dealers.
TRUSTED BY THE BEST
We bring insight and creativity to every engagement – not just artful design, but trend-setting strategy and technology, and unmatched experience.