Rocking digital commerce.
Fender sets up shop and shares the spirit of rock ’n’ roll with musicians and music fans alike. A responsive digital flagship celebrates everything rock ’n’ roll, welcomes all musicians and music fans, and launches direct-to-consumer sales.
The artists behind the music.
A key aspect of the Fender redesign was to bring the musicians behind the guitars to life and create a sense of community and authenticity with genuine rock-n-roll culture at its heart. Gear, artists, and content are strategically intertwined at every level. Editorial-style sections are designed to serve as destinations for exclusive interviews, articles, performances, tips, and lessons—a true music hub that also happens to sell guitars, amps, and more.
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Intuitive and informative shopping experience for one of the coolest brands in America.
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We bring insight and creativity to every engagement – not just artful design, but trend-setting strategy and technology, and unmatched experience.