Rocking digital commerce.
Fender sets up shop and shares the spirit of rock ’n’ roll with musicians and music fans alike. A responsive digital flagship celebrates everything rock ’n’ roll, welcomes all musicians and music fans, and launches direct-to-consumer sales.
The artists behind the music.
A key aspect of the Fender redesign was to bring the musicians behind the guitars to life and create a sense of community and authenticity with genuine rock-n-roll culture at its heart. Gear, artists, and content are strategically intertwined at every level. Editorial-style sections are designed to serve as destinations for exclusive interviews, articles, performances, tips, and lessons—a true music hub that also happens to sell guitars, amps, and more.
Services & Capabilities.
MORE WORK
TRUSTED BY THE BEST
We bring insight and creativity to every engagement – not just artful design, but trend-setting strategy and technology, and unmatched experience.
Columbia, MD (HQ) | Dallas | Los Angeles | New York | Raleigh | Seattle | Bangalore | Liège | London | Sofia
EMEA +44 (0) 20 3475 4000 | NORTH AMERICA 1.800.920.4959
7001 Columbia Gateway Drive, Columbia, Maryland 21046-2289
NORTH AMERICA
1.800.920.4959
EMEA
+44 (0) 20 3475 4000