In hood company.

Premium athleisure brand Champion lays claim to be ‘home of the hoodie, origin of the sweatshirt’ and is sported by artists, athletes and creatives worldwide. To advance its European hold, Champion invested in a localized commerce site and digital strategy. LiveArea’s holistic eCommerce portfolio – strategy, design, technology, and digital marketing services – is giving Champion a competitive edge.

The highlights.

Heightened UX and connection with brand.

Internationalization into core European territories.

Increased customer engagement through digital marketing.

Champion team.

Today, expansion into new territories and languages is no sweat with the scalable, responsive platform based on IBM WebSphere Commerce.

In building the environment, LiveArea’s priority was defining the site’s visual elements and user experience to ensure it authentically connected with the brand’s unique identity. Versatility was also a key feature, to accommodate product drops and seasonal promotions. To further connect with customers, a comprehensive digital marketing strategy was delivered through SEO, email marketing, paid media and analytics.