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LiveArea Names New SVP of Global Experience and Innovation

NEWS

October 26, 2020

New York, New York – October 26, 2020 – LiveArea, a global customer experience and commerce agency, and business unit of PFSweb, Inc., (NASDAQ: PFSW), today announced the appointment of Barry Fiske as its Senior Vice President of Global Experience and Innovation.

Fiske brings an accomplished career in design and customer experience transformation to LiveArea. Previously, he served as Group Vice President at Publicis Sapient where he spent more than 10 years. He has a long track record of driving new business growth and piloting innovation for leading brands, combining the power of technology and design. In addition to Publicis Sapient, he has held leadership positions in top agencies, including DDB Los Angeles and TBWA/Chiat/Day.

“Our clients are asking us for more than commerce design — there’s increased demand for expertise in product innovation, service design, performance marketing, and overall customer experience design,” said Jim Butler, Executive Vice President and General Manager, LiveArea. “Barry brings this leadership to LiveArea along with incredible talent and a strategic vision that will help us elevate our award-winning design services as we help clients adapt to today’s ‘new normal’ through new product design and creative customer experiences – in-store, online, everywhere commerce exists.”

Fiske sits on the Board of Directors for the Massachusetts Innovation and Technology Exchange (MITX), a 7,500+ member professional organization that provides education and collaboration opportunities for companies leveraging technology to shape the future. He co-hosts the top-rated podcast, ”What Bubbles Up,” having conversations that explore the alchemy of brilliant ideas.

Bringing together top talent

LiveArea has added several senior-level executives over the past year and a half, including Senior Vice President of Growth Steven Coy, who leads LiveArea’s global sales and client services teams. Butler, who joined LiveArea in June of last year, said the company has added executives across strategy, marketing, technology, and areas of the agency critical to helping brands “innovate quickly as they transition to new business models and capabilities.”

Moreover, it is growing its global footprint. Recently, the agency announced its expansion into Europe’s Benelux (Belgium, Netherlands, and Luxembourg) and DACH (Germany, Austria, and Switzerland) regions where LiveArea will build upon existing client relationships and technology partnerships to grow its European presence. In fact, Butler said the agency continues to add new talent at all levels across each global location in response to growth and increased demand for its services.

“We’ve assembled a top team of industry leaders to bolster innovation and deliver the critical thinking clients require as they look to transform their businesses. Each person brings unique talent, relationships, and expertise to LiveArea, driving our global business forward and working together holistically to ensure we deliver maximum value for our clients,” explained Butler.

About LiveArea

LiveArea is a full-service, award-winning global customer experience and commerce agency. We bring together a broad portfolio of services for end-to-end solutions – from data-driven marketing and omnichannel experience design through technology selection and platform implementation, and orchestrated services, the next evolution of managed services. Clients cover a variety of verticals, including health and beauty; fashion and apparel; luxury; consumer packaged goods, retail; automotive; and business to business. For more information, visit www.LiveAreaCX.com

About PFSweb, Inc.

PFSweb (NASDAQ: PFSW) is a global commerce services company that manages the online customer shopping experience on behalf of major branded manufacturers and retailers. Across two business units – LiveArea for data-driven marketing and omnichannel experience design through technology selection, platform implementation and orchestrated services, and PFS for order fulfillment, contact center, payment processing/fraud management, and order management services – they provide solutions to a broad range of Fortune 500® companies and household brand names such as Procter & Gamble, L’Oréal USA, ASICS, Pandora, Ralph Lauren, Shiseido Americas, the United States Mint, and many more. PFSweb enables these brands to provide a more convenient and brand-centric online shopping experience through both traditional and online business channels. The company is headquartered in Allen, TX with additional locations around the globe. For more information, visit www.pfsweb.com.

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New Executives Join LiveArea in North America

New Executives Join LiveArea
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Global customer experience and commerce agency LiveArea, a business unit of PFSweb, Inc. (NASDAQ: PFSW), has added two new executives to its North America leadership team to support the agency’s expanding capabilities.

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Inspirational Women: Personal Reflections on My Career

BLOG

Author: Jim Butler

March 13, 2021

I owe a big part of my professional growth to women. Over the past 34 years, strong, smart, and impressive women helped shape and influence who I would become – and who I am today. Lessons were learned and confidence was earned through women leaders who brick by brick helped me lay the foundation for my career today.

On the heels of last week’s International Women’s Day, indulge me as I tell you about a handful of women whose orbit I entered and who helped create a universe of opportunity for me.

 

Inspiring, generous women

Straight out of Ithaca College I went to New York City to work for Bankers Trust, now Deutsche Bank, in their Limited Partnership division. The work involved the collection and distribution of funds and the management of shares for large construction projects such as Courtyard by Marriott. The division was headed by Denise Welsh, whose leadership and professionalism impressed me, but what impressed me most was watching her navigate banking in the 80’s, which was a male dominated industry. My interactions with Denise were limited but I had two female colleagues, Fernanda Guisti and Patricia Mullaney, who were instrumental to the operation and in my early professional development. These inspiring, generous women took me under their wings and taught me skills I still apply in my work today.

Professionalism, collaboration, teamwork, tenacity, attention to detail – these are qualities they nurtured in me. What they saw in me, I do not know. Perhaps they sensed my respect for their intelligence and work ethic. What I do know is that my early successes belonged in part to them and I’m confident they enjoyed watching me stretch and grow with their influence.

 

Pay it forward

In 1991 I went to work for another inspirational woman, Fran Timpson, at what is now Willis Towers Watson. She encouraged me to step up and take a swing at projects beyond my pay grade. She helped me understand that failure doesn’t have to be feared. She empowered me to take risks and to be confident in my ideas and judgment, and to this day I pay her wisdom forward, encouraging LiveArea colleagues to step outside their comfort zones to take risks and grow.

In 1994 Fran insisted that I start working with client server technologies. This was the future, or so we all thought – no such thing as the cloud yet – and I was happy to be in the CIO organization and part of the transition to this “emerging” technology. My excitement came to a screeching halt when the right hand to the CIO, Valerie Hanna, moved me away from the emerging Client Server technologies to an enterprise team working on a financial system developed in COBOL and Ingres on a DEC VAX. I was unhappy, not understanding why I would be moving to an aging technology and not working on the future.

Lessons were learned and confidence was earned through women leaders who brick by brick helped me lay the foundation for my career today.

I can still hear Valerie’s voice in my head today. “This will teach you to work in a large team environment with enterprise code, various staging environments, functional requirements, and develop an appreciation for change control,” she said. She had a vision for me that was beyond mine and, while I may not have agreed with the path she put me on, she knew exactly what she was doing. As an aside, Valerie went on to work for Marsh & McLennan as Senior Vice President of Technology and was killed in the World Trade Center on 9/11, shortly before she was to retire. I miss her smiling face and will always appreciate the attention she dedicated to me and the intelligence she shared.

Debt of gratitude

I share this retrospective because I know I am not alone in the debt of gratitude I owe so many women. In recent years, more men have stepped up as advocates in accelerating women’s equality, committing to helping build diverse and inclusive organizations that challenge stereotypes and bias. It is not only the right thing to do it is the smart thing to do. LiveArea Director of Solutions Alexandra Wood said it best in our IWD blog: “Women bring a different perspective … [and] there’s a lot of value in this diversity.”

So, here’s to Denise, Fernanda, Fran, Patricia, Valerie, and all the women who shared their wisdom with me in the early stages of my career. Your generosity has made me who I am. And it doesn’t end here. Inspiration from women has continued throughout my career, up until today, and I look forward to sharing more stories in a future post.

 

Author: Jim Butler

Jim Butler is President of LiveArea.

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PFSweb to Sell LiveArea Business to Merkle for $250 Million


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A global commerce services company, has agreed to sell LiveArea, its global customer experience and commerce agency business unit to Merkle, Inc., a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International.

New Executives Join LiveArea in North America

New Executives Join LiveArea
in North America

Global customer experience and commerce agency LiveArea, a business unit of PFSweb, Inc. (NASDAQ: PFSW), has added two new executives to its North America leadership team to support the agency’s expanding capabilities.

RELATED ARTICLES

PFSweb to Sell LiveArea Business to Merkle for $250 Million


PFSweb to Sell LiveArea Business to Merkle for $250 Million

A global commerce services company, has agreed to sell LiveArea, its global customer experience and commerce agency business unit to Merkle, Inc., a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International.

New Executives Join LiveArea in North America

New Executives Join LiveArea
in North America

Global customer experience and commerce agency LiveArea, a business unit of PFSweb, Inc. (NASDAQ: PFSW), has added two new executives to its North America leadership team to support the agency’s expanding capabilities.

CTA TO GO TO CONTACT US PAGE

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EMEA    +44 (0) 20 3475 4000    |    NORTH AMERICA    1.800.920.4959

NORTH AMERICA
1.800.920.4959

EMEA
+44 (0) 20 3475 4000

 

CAREERS     |     CONTACT US     |     SUBSCRIBE