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Pendleton® Partners with PFSweb’s LiveArea to Build and Launch its New eCommerce Site


November 15, 2017

Press Release

ALLEN, Texas, Nov. 15, 2017 (GLOBE NEWSWIRE) — PFSweb, Inc. (NASDAQ:PFSW), a global commerce service provider, was engaged by Pendleton Woolen Mills, an American apparel and home products brand, to build their new eCommerce site ( on Salesforce Commerce Cloud.

Founded in 1863, Pendleton is a family-owned company with a healthy respect for the past and an innovative approach to the future. Known for their woolen products, the company specializes in creating quality apparel for men and women, home and accessories. Their products are distributed through 41 Pendleton retail stores, selected department and specialty stores, and their direct-to-consumer website and catalog.

Pendleton was looking to upgrade their online shopping experience for today’s multi-device shoppers and enable their team with new tools to help them grow their online business. After choosing Salesforce Commerce Cloud, they quickly began looking for the right implementation partner to help achieve these goals.

“We needed a provider that could build our new site quickly so we could compete in today’s marketplace,” commented Jane Brisby, Pendleton VP of Marketing. “We had an aggressive timeline and are thrilled with the results that the LiveArea team delivered. We look forward to a continued successful partnership.”

Under the agreement, PFSweb’s LiveArea professional services team provided user experience design services along with technology services for the development and creation of the new Pendleton site.

“It is exciting to see another successful site launch from our Commerce Cloud practice,” said Mike Willoughby, CEO of PFSweb. “Complex integrations along with the aggressive timeline set this project up to be a great case study on our capabilities as a leading eCommerce systems integrator.”

The new Pendleton site went live in October 2017. This client was previously disclosed on PFSweb’s Third Quarter Earnings conference call.

About LiveArea

LiveArea is an award-winning global commerce services provider. Our comprehensive portfolio of capabilities combines consulting, strategy, design/UX, technology, and digital marketing to bring commerce to life. For more than a decade, emerging businesses, and leading brands – including 30+ retailers ranked among the current Internet Retailer 500 – have turned to LiveArea to grow and transform their B2C and B2B commerce channels. A PFSweb business unit, LiveArea has offices in Dallas, Seattle, New York City, Raleigh, London, Sofia, and Bangalore. For more information, visit

About Pendleton

Setting the standard for classic American style, Pendleton is a lifestyle brand recognized as a symbol of American heritage, authenticity and craftsmanship. With six generations of family ownership since 1863, the company recently celebrated 154 years of weaving fabrics in the Pacific Northwest. Known for fabric innovation, Pendleton owns and operates two of America’s remaining woolen mills, constantly updating them with state-of-the-art looms and eco-friendly technology. Inspired by its heritage, the company designs and produces apparel for men and women, blankets, home décor, and gifts. Pendleton is available through select retailers in the U.S., Canada, Europe, Japan, Korea and Australia; Pendleton stores; company catalogs; and direct-to-consumer channels including the Pendleton website,

About PFSweb, Inc.

PFSweb (NASDAQ:PFSW) is a global commerce services company that manages the online customer shopping experience on behalf of major branded manufacturers and retailers. Across two business units – LiveArea for strategy consulting, creative design, digital marketing, and web development services, and PFS for order fulfillment, contact center, payment processing/fraud management, and order management services – they provide solutions to a broad range of Fortune 500® companies and household brand names such as Procter & Gamble, L’Oréal USA, Canada Goose, PANDORA, T.J. Maxx, the United States Mint, and many more. PFSweb enables these brands to provide a more convenient and brand-centric online shopping experience through both traditional and online business channels. The company is headquartered in Allen, TX with additional locations around the globe. For more information, please visit

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