Beauty brands use social media and influencers to connect with consumers. But this content can be aligned with other channels to drive transactions and deliver a seamless customer experience.
In the future, beauty brands who engage in a two-way conversation with consumers are likely to succeed, through social media, user-generated content, new beauty technology and other concepts.
LiveArea has been recognized as an honoree in the 2019 Webby Awards for our digital transformation work with Anastasia Beverly Hills ...
Anastasia Beverly Hills will join LiveArea to discuss how brands adopt inclusive strategies, connect with new audiences and create personal digital experiences.
New technologies and concepts of customer engagement have given the health and beauty industry a makeover. LiveArea explores 7 of the key disruptors.
New branding is translated to a vibrant online store and product showcase with vividly colored pages and fresh functionality.
The designer’s rule-breaking creativity informs his imaginative fashion and accessories and his irresistible makeup vision.
