The 21st Century Revolution of the Automotive Aftermarket
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The global automotive aftermarket is facing one of the biggest shake-ups in its long history. Many variables are transforming the sector...
Why You Need To Create A Single View Of Customer Data
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How many versions of the truth exist? No, this is not a philosophical query. In my conversations with companies keen to improve customer engagement...
Making Magic with Unified Commerce
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What is unified commerce? I am asked this question often as I work with clients to transform their buying journeys. Unified commerce is an initiative to create...
Search, Find, Buy: How To Make Shopping Ads Work For You
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Shopping ads. They’re the convenient content that lands at the top of the page in a merchandise search. These ads make it simpler for shoppers to find and buy...
Disruption In The Age Of Amazon: 5 Essential Steps To Take
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Rumors about the “death” of brick-and-mortar commerce are greatly exaggerated. Yes, major retailers are shuttering stores, but online-only...
Why you need to digitalize your B2B business now
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Increasingly, B2B companies that fail to go digital are being left behind by competitors – and, yes, this includes the ever-present threat of Amazon...
A 21st Century revolution of the automotive aftermarket
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We review the key trends driving this revolution to help create a unified and holistic view of the market and the automotive customer, realise the opportunities and gain focus...
Heatmaps: A Visualization Tool For Digital Analytics
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Until recently, clients asked one question when they started working with our digital analytics team: “What do you see in our data analytics?” The simple answer...
Customer experience is central to a successful digital strategy
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Digital transformation must put the customer first, says Paul Lynch, Area Vice President and Managing Director of LiveArea EMEA...
How luxury brands can continue to sparkle in the digital age
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Explore the forces that are shaping the luxury market and gain insights on how to cater to the new luxury consumer. Brands need to leverage digital opportunities...