AI Chatbots – How Are Businesses Using Facebook Messenger Bots and Who’s Doing It Best?
For consumers, Facebook Messenger bots deliver personalised guided selling journeys, for brands they are quick and easy to set up as an alternative to apps.
Sustainable Clothing – Is the Fashion Industry Ready for Ethical Clothing?
Sustainability is about the big picture, it’s time for fashion brands to talk about their materials, packaging, manufacturing, product care, and logistics.
Getting Started With Your New Webstore: Navigation
FEATURED POST
Today a variety of platform providers offer pre-built “themes” – some free, others for a fee. The theme you choose defines your store’s look and feel, navigation, and the experience you create.
New Technology in Beauty – 7 Disruptors in the Health & Beauty Industry 2020
New technologies and concepts of customer engagement have given the health and beauty industry a makeover. LiveArea explores 7 of the key disruptors.
Killer Commerce eBook Part 1
FEATURED POST
Commerce is killing it today as brands take aim at engaging customers with disruptive tools and technologies. Artificial intelligence, headless commerce, cutting-edge search capabilities...
AMP or PWA for Mobile-First eCommerce – Optimising Page Load Speed and SEO for Mobile
Accelerated Mobile Pages or Progressive Web Apps? Combining AMP with PWA allows quick-load, app-like experiences on mobile, for a seamless customer journey.
Attribution Modeling in Google Analytics: Why it Matters
FEATURED POST
It’s time to start consistently using attribution models to make well-informed marketing and investment decisions.
AI in Retail – What is Artificial Intelligence and How Can It Be Used for eCommerce Growth?
Artificial intelligence is evolving the buying and selling experience for both shoppers and retailers through increased intelligence and personalisation.
Newly Minted Winner: LiveArea Takes Home the Gold for United States Mint Campaign
FEATURED POST
The holiday digital marketing campaign LiveArea created under its contract with the United States Mint received top honors.
Industry 4.0 – How Can the Fourth Industrial Revolution Bring Manufacturers Closer to Customers?
Richard Mathias, Senior Technology Architect at LiveArea, discusses the global manufacturing landscape for Raconteur’s Future of Manufacturing Report.