As the father of three young girls, I see how COVID has impacted entertainment and how things will look post-pandemic. And, as an eCommerce guy, I see parallels in the trajectory of the two industries – entertainment and eCommerce.
Faced with growing uncertainty during the COVID-19 global crisis, Google announced that merchants now can market their products for free on Google’s shopping platform.
LiveArea and our work on Crocs’ Jibbitz™ Charm Personalizer has been honored in the Best Website Shopping category of the 24th annual Webby Awards.
Read Paul Bidder's thoughts on how smart brands manage the customer experience during the flow of seasonal or unexpected trading shifts, to deliver consistent customer experiences during spikes in demand.
There’s a lot you can do to prep for holiday blast-offs – whether it’s Valentine’s Day, Groundhog Day, Halloween or Christmas. Use this 2020 calendar to identify peak holidays to play with...
Awards season is in full swing and LiveArea is in the mix. We brought home eight AVA Digital Awards honoring our excellence in digital creativity, branding and strategy.
Ideas, inspiration and innovation. This was what students delivered at the inaugural Ideathon, a marathon innovation event hosted at the Wharton School of Business and proudly sponsored by LiveArea and Ralph Lauren.
LiveArea's report identifies the unique factors at play in beauty, and advises how brands can curate digital and in-store experiences that delight and inspire.
No hocus pocus is needed to cash in on Halloween – just real-life marketing ideas for this top holiday where spending has risen to scary heights. Consider applying these Halloween marketing ideas to move the needle on October sales. It’s not too late to get your “ghoul” on ...
In an ideal world and with the perfect B2B eCommerce platform, pricing would be simple. Unfortunately, it's not. If you are just getting started in B2B or you are considering a B2B eCommerce platform...