There’s a lot you can do to prep for holiday blast-offs – whether it’s Valentine’s Day, Groundhog Day, Halloween or Christmas. Use this 2020 calendar to identify peak holidays to play with...
Awards season is in full swing and LiveArea is in the mix. We brought home eight AVA Digital Awards honoring our excellence in digital creativity, branding and strategy.
Ideas, inspiration and innovation. This was what students delivered at the inaugural Ideathon, a marathon innovation event hosted at the Wharton School of Business and proudly sponsored by LiveArea and Ralph Lauren.
LiveArea's report identifies the unique factors at play in beauty, and advises how brands can curate digital and in-store experiences that delight and inspire.
No hocus pocus is needed to cash in on Halloween – just real-life marketing ideas for this top holiday where spending has risen to scary heights. Consider applying these Halloween marketing ideas to move the needle on October sales. It’s not too late to get your “ghoul” on ...
In an ideal world and with the perfect B2B eCommerce platform, pricing would be simple. Unfortunately, it's not. If you are just getting started in B2B or you are considering a B2B eCommerce platform...
Today it takes a lot of human intelligence to make sense of what artificial intelligence (AI) actually is and isn’t – with the notable exception of AI in eCommerce. Because there are so many practical applications, brands are embracing AI in eCommerce at an accelerating pace. Learn why...
Are you ready for the holiday selling season? Sure, the season of giving may be months away, but now is the time to tune your eCommerce environment and finalize digital marketing plans to drive holiday sales...
Managed services enable continuous monitoring and improvements to commerce environments. As customer expectations morph and more brands deploy disruptive technologies, managed services are more important than ever. Learn why...
Digitally native brands have altered consumer expectations through design, marketing, and distribution of consumer packaged goods. These direct-to-consumer (DTC) brands are slowly but surely eroding...