No hocus pocus is needed to cash in on Halloween – just real-life marketing ideas for this top holiday where spending has risen to scary heights. Consider applying these Halloween marketing ideas to move the needle on October sales. It’s not too late to get your “ghoul” on ...
Retailers can make inventory transparent for consumers upsell, create urgency, and personalize the message to deliver customers what they want, when they want it, via their preferred platform.
Discover LiveArea's 5-step framework and international expansion strategies to securing overseas success, specifically addressing Europe and North American markets.
In an ideal world and with the perfect B2B eCommerce platform, pricing would be simple. Unfortunately, it's not. If you are just getting started in B2B or you are considering a B2B eCommerce platform, expect customers, channels and your sales team to request new pricing models to make it easier for clients to buy ...
Today it takes a lot of human intelligence to make sense of what artificial intelligence (AI) actually is and isn’t – with the notable exception of AI in eCommerce. Because there are so many practical applications, brands are embracing AI in eCommerce at an accelerating pace. Learn why...
Luxury consumers expect personalised and exclusive experiences both online and in store, however the market has its own nuances when it comes to data.
Netflix promoted nostalgic items in Stranger Things, driving revenue through brand partnerships and subscriptions. How did brands capitalise on this move?
Managed services enable continuous monitoring and improvements to commerce environments. As customer expectations morph and more brands deploy disruptive technologies, managed services are more important than ever. Learn why...
Brands should be thinking mobile-first to boost conversion – think fast load times, smart search and navigation, mobile-friendly UX, speedy checkout, and more.
Each generation is unique in how they are swayed to press the buy button. When it comes to digital commerce, each wants to be met on their terms. Nowhere is this more apparent than in the way each age group buys fashion and apparel through digital channels.