Understanding Juneteenth
Juneteenth, a portmanteau of June and nineteenth, is also known as Freedom Day, Jubilee Day, Liberation Day, and Emancipation Day.
LiveArea is Proud to Celebrate Pride Month
June is Pride Month, and we at LiveArea are proud to mark these 30 days. This celebration not only observes and supports the right to equality everyone deserves, but it honors LGBTQIA+ contributions to business, the arts, engineering and science, and every facet of society.
The LiveArea Bookshelf: Our Summer Reading List
While we are a digitally focused agency, our creatives find continual inspiration on the printed page, and particularly interesting or useful books often circulate among the team.
Inclusive Design and Leading with Empathy
In her role, Misty describes her job as ensuring “that whatever we put out into the world as a digital experience for our clients is as inclusive as possible. It’s about inspiring, advocating, educating, and finding all the ways we can welcome more people and help them feel more seen and valued.”
Building Customer Loyalty: Top 5 Actions and Considerations
Consistency, trust, frictionless experiences across online and offline touchpoints and channels are key to driving behavioral and emotional loyalty – and emotional loyalty can pay a huge dividend.
Salesforce Commerce Cloud’s Storefront Reference Architecture
A little over two years ago, Salesforce released the latest version of their reference application, commonly referred to as SFRA, or the Storefront Reference Architecture.
Ability-Diverse Commerce: Why it Matters
The ability-diverse consumer encompasses individuals across ages, gender, ethnicity, income, psychographic, and geographic areas. Behaviorally, a large portion is mobility-challenged, generally demonstrating high-brand loyalty, and are willing to spend for quality-of-life improvement products, but their funds for luxuries may be limited.
Thinking Outside the Box – Home Sweet Home Cloffice
Cloffice. Yes, there’s a name for it. A closet turned office. When the pandemic hits and you and your spouse work from home and kids fill the house - you get creative.
Mental Health is Health – Reflections on a challenging year in the workplace
In a world where we only see our friends, families, and colleagues through a screen, it is important to understand and speak about how we feel when the cameras are off.
Composable Commerce: How do businesses enable an agile delivery mindset?
This microservices and modularized architecture enables agility through faster, API-driven integrations, with minimal disruption to the operational engine in the back end.