Search, Find, Buy: How To Make Shopping Ads Work For You
August 21, 2018
Shopping ads. They’re the convenient content that lands at the top of the page in a merchandise search. These ads make it simpler for shoppers to find and buy what they’re looking for – quickly, effortlessly. Red Converse sneakers? Found. Fuchsia lipstick? Check.
Shopping ads can be especially lucrative during the holidays when gift buying and online shopping reach new heights ─ and high they will go this year. Retail eCommerce sales in the US are expected to jump 15.3%. A well-executed shopping ad campaign can significantly increase your share of this haul. And, it’s not too late to start planning for increased traffic and growth. In fact, you can continue to tweak and change your ad strategy right up to – well, Christmas Eve.
So, what’s the secret to optimizing your shopping ad campaigns, spend, and strategy? How can you make the most out of this holiday season? It’s not that difficult, but it requires time and attention to data. Here are some tips and tricks to help you drive results through holiday-focused ads. Remember, it’s not too soon – and never too late to start.