LiveArea Scan & Go Debuts at CES, the Global Innovation Stage
Retailers can now launch contactless payments in weeks; no apps and no additional hardware needed
January 6, 2021
For more than 50 years, CES® has been the global stage for innovation – the most influential tech event in the world, proving ground for breakthrough technologies and global innovators. CES is where the world’s biggest brands do business, meet new partners, and the sharpest innovators hit the stage. This year, the first-ever, all-digital CES 2021 event will take place January 11-14, 2021, bringing together the tech community to safely share ideas and introduce products that will shape our future.
At LiveArea we are excited to join CES for the first time to debut our latest innovation, LiveArea Scan & Go™, the pioneering app-free, contactless payment technology exclusively from LiveArea.
Continuous innovation and evolving experiences for an app-free world
At LiveArea we are continuously exploring ways to uncover new technologies, products, services, and innovations that evolve all facets of customer experience. As an aside, this is why we recently launched an innovation practice at LiveArea — to help brands quickly and adeptly identify ways to innovate and inspire customer love.
We are living in a world of social distancing, wearing masks, and where fast, touchless, frictionless experiences are winning.
• Contactless payments have increased 150% since 2019, 87% of shoppers prefer to shop in stores with touchless or robust self-checkout experiences and 74% of global consumers will continue to use contactless payment post-pandemic.
• The majority of U.S. consumers are downloading zero apps per month,with 21% of consumers abandoning newly downloaded apps after one use and 77% never use an app again after 72 hours of installing it.
• Analysts have also estimated that other autonomous checkout solutions could cost $1 million in technology per location and still require a mobile app, significant hi-tech high-cost such artificial intelligence computer vision (AICV), cameras, sensors, store renovations, and in some cases facial recognition and biometric data, causing privacy concerns with consumers.
Our team of global innovators took on the challenge to create a better, safer, faster more personalized contactless shopping – extending existing web-based experiences without the heavy investment of other solutions on the market.
Introducing LiveArea Scan & Go, the world’s first app-free, contactless payment technology exclusively from LiveArea
LiveArea Scan & Go offers a VIP, checkout-free experience, seamlessly integrating into a retailer’s existing website, customer profiles, and loyalty programs, providing opportunities to create more meaningful connections with consumers in the physical and digital world.
Our patent-pending technology is a fast, convenient, and contactless way for people to use their mobile devices to simply scan the items they want, pay, and go. No apps, no high costs hardware, no store renovations, and no biometric data needed.
LiveArea Scan & Go is a fast, lightweight option for innovative brands looking for a contactless payment solution – it’s compatible with major eCommerce platforms, including Salesforce Commerce Cloud, SAP Commerce Cloud, Magento, and BigCommerce. Shopify and others are currently in development.
“While other ‘scan and go’ or ‘autonomous checkout,’ technologies are available on the market, they require significant app development, heavy hardware installations, investment in additional sensors, cameras or biometric data — we designed LiveArea Scan & Go technology to empower retailers to extend their existing website experience, loyalty programs and personalize product recommendations that ultimately create a more joyous experience for customers without a heavy investment.” – Val Vacante, Director of Strategy, LiveArea.
Shopper’s little helpers
Val will be speaking on the panel ”Retail’s New Look: Shopper’s Little Helpers,”moderated by Robin Raskin, Solving For Tech, alongside Kass Dawson, SoftBank Robotics, Wayne Liu, Perfect Corp, and Will Graylin, OV Loop on Wednesday, January 13 from 3:15 PM – 3:45 PM CST.
“Last year forced shoppers and stores to minimize contact. But contactless will remain a part of how we shop. Retailers and consumers alike are looking for simple, web-based, cost-effective solutions. What impressed me about Live Area Scan & Go was that it takes advantage of the tools we all have, bar codes, web, and smartphones. Not having to download another store’s app is enough of a reward.” – Robin Raskin, Founder, Solving for Tech.
Where to find us
LiveArea Scan & Go is currently available to innovative retailers looking for a faster, safer, and more accessible experience. LiveArea will be exhibiting LiveArea Scan & Go at CES 2021, CES attendees are invited to visit the LiveArea exhibit to learn more about LiveArea Scan & Go or schedule a demo today.