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EMEA

Awards season is in full swing and LiveArea is in the mix. We brought home eight AVA Digital Awards honoring our excellence in digital creativity, branding and strategy.

February 10. 2020
Press Release

The global website for LiveArea, a leading customer experience and commerce agency, and business unit of PFSweb, Inc., (NASDAQ: PFSW), won top honors in a B2B category of the 2020 AVA Digital Awards competition.

Elliott Jacobs discusses what brick-and-mortar retailers can learn from 2019’s peak holiday season, such as experiential retail and pop-up distribution tactics, and how to adopt agility in their retail footprints.

LiveArea’s Elliott Jacobs highlights the key takeaways from the crucial holiday retail season such as mobile commerce, investment in AI, inventory management, and omnichannel operations.

We gathered insights from NRF 2020 reflecting common themes threaded through conference content that offer a glimpse into where retail is headed, interesting trends, and how brands are thinking about and caring for customers.

2020 national days and key eCommerce dates. When’s the next big holiday? What date is Black Friday? Use this eCommerce calendar for 2020 to plan ahead.

Due to the impact of fast fashion and digital brands, leaders will need to take more risks to stay ahead of the pack and embrace more flexible approaches in many parts of their operations, business models, supply chains, and distribution strategies.

Each business has unique challenges when it comes to reducing its impact on the environment, whilst keeping commercial benefits in mind. LiveArea’s Richard Mathias outlines sustainability strategies for businesses to consider.

Consumer trust is built around the feeling that brands have their best interests at heart. Benoit Soucaret, Creative Director, LiveArea EMEA discusses how a positive digital user experience design can help build brand trust.

13 November 2019
Press Release

Pret a Manger launches its highly-anticipated online Christmas campaign with LiveArea, part of a wider digital transformation project.

Hear that crash? It’s Cyber Week breaking records. Preliminary numbers are in and Cyber Week results are off the charts. Cyber Monday hit a record $9.4 billion in U.S. online sales, making it the largest online shopping day of all time.

Customer 360, Trailblazers, B2B, voice, values. It’s an exciting time for Salesforce and its community of partners, and Dreamforce was once again an unmissable event.

It’s vital for brands to consider their omnichannel approach during the Christmas period, so which brands do it best in-store and online during the festive season?

13 November 2019
Press Release

Leading toy retailer partners with eCommerce specialist to streamline the customer journey for a better experience, maximising online sales potential.

Retail apocalypse? Maybe it’s not as apocalyptic as we thought. Digitally native brands are now investing in brick-and-mortar to scale up. So how do retailers use stores to connect with consumers, and what does the future look like?

13 November 2019
Press Release

LiveArea has partnered with Fluent Commerce to power omnichannel customer experience through commerce strategy, creative, marketing, and order management.

Following another record-breaking Singles Day for Alibaba in China, what can retailers in the US and UK learn from the Chinese eCommerce giants?

Digital trends are transforming almost every facet of fashion – from design and sales, to the launch of disruptive new digital brands and business models that can save the planet. What are these trends and business models, and what do they have in common?

Podcast with Elliott Jacobs and IMRG to discuss the upcoming peak period and provide advice for those retailers looking to make the most of the event in 2019.

6 November 2019
Press Release

LiveArea partnership to power new Bensons for Beds and Harveys headless commerce sites with BigCommerce and Bloomreach architecture.

31 October 2019
Press Release

LiveArea, a leading global commerce services provider and business unit of PFSweb, Inc. (NASDAQ: PFSW), has been named New Partner of the Year in the 2019 BigCommerce Agency Partner Awards.

No hocus pocus is needed to cash in on Halloween – just real-life marketing ideas for this top holiday where spending has risen to scary heights. Consider applying these Halloween marketing ideas to move the needle on October sales. It’s not too late to get your “ghoul” on ...

Retailers can make inventory transparent for consumers upsell, create urgency, and personalize the message to deliver customers what they want, when they want it, via their preferred platform.

In an ideal world and with the perfect B2B eCommerce platform, pricing would be simple. Unfortunately, it's not. If you are just getting started in B2B or you are considering a B2B eCommerce platform...

Today it takes a lot of human intelligence to make sense of what artificial intelligence (AI) actually is and isn’t – with the notable exception of AI in eCommerce. Because there are so many practical applications, brands are embracing AI in eCommerce at an accelerating pace. Learn why...

Luxury consumers expect personalised and exclusive experiences both online and in store, however the market has its own nuances when it comes to data.

Netflix promoted nostalgic items in Stranger Things, driving revenue through brand partnerships and subscriptions. How did brands capitalise on this move?

Managed services enable continuous monitoring and improvements to commerce environments. As customer expectations morph and more brands deploy disruptive technologies, managed services are more important than ever. Learn why...

Beauty brands use social media and influencers to connect with consumers. But this content can be aligned with other channels to drive transactions and deliver a seamless customer experience.

Brands should be thinking mobile-first to boost conversion – think fast load times, smart search and navigation, mobile-friendly UX, speedy checkout, and more.

In the future, beauty brands who engage in a two-way conversation with consumers are likely to succeed, through social media, user-generated content, new beauty technology and other concepts.

Each generation is unique in how they are swayed to press the buy button. When it comes to digital commerce, each wants to be met on their terms. Nowhere is this more apparent than in the way each age group buys fashion and apparel through digital channels.

Businesses understand the importance of digital transformation, but selling a project internally can be difficult. LiveArea’s Richard Mathias gives his top tips on building a successful business case.

Once commerce was local. But in today’s digital age, it’s abundantly clear that those who’ll lead both B2C and B2B sales will be global in outlook, reach, and delivery. The prize is an outsize market.

LiveArea’s Richard Mathias addresses key misconceptions around the next big tech trend, explaining where, when, and how 5G may be used and implemented, plus how brands can prepare.

Shane Orchard and Benoit Soucaret advise how to engage Gen Z and Millennial consumers in-store and online, through smart product pages, search, UX and in-store experience.

Direct-to-consumer” brands or “D2Cs” have altered consumer expectations through design, marketing, and distribution of consumer packaged goods, steadily eroding the market share of traditional brands. What’s behind the threat to traditional CPG brands?

LiveArea's Richard Mathias discusses the impacts of PSD2 on eCommerce merchants, and highlights how businesses can prepare for changes and embrace innovation in payments.

How do you know it’s time to redesign your online store? Every brand is different, but there are telltale signs and it all starts with asking the right questions.

Jun 12, 2019
Press Release

PFSweb, Inc. (NASDAQ: PFSW) has appointed industry veteran Jim Butler as executive vice president and general manager of its LiveArea business unit, effective June 11, 2019.

The peak trading period puts unprecedented pressure on eCommerce businesses, web performance, and trading teams. Prepare for this period with a Pre-Peak eCommerce Health Check.

As you begin to plan post-launch remember you can tackle enhancements in phases and it may be more effective, rather than in another large project format.

As eCommerce rapidly develops in India, it’s vital global retailers understand potential issues before entering the market, such as taxes, digital penetration, payment methods and logistics.

Magento announced last September it will stop supporting Magento Commerce 1 in June 2020. It may be one year off, but it’s not too soon to start the transition from the enterprise edition to Magento Commerce 2.

Online marketplaces provide an opportunity for eCommerce retailers to build a new revenue stream, and vertically-aligned stores may be the differentiator.

LiveArea's Richard Mathias discusses different personas in B2B manufacturing and distribution, and how different roles and processes can define the customer journey.

Video is a key tool in eCommerce user experience design. It improves conversion, boosts SEO, drives engagement on social media, educating and entertaining consumers.

ECommerce businesses must invest in a technology platform that is robust, versatile, and scalable to support overseas expansion, and there are many options.

May 2, 2019
Press Release

LiveArea recently launched new eCommerce sites built on Salesforce Commerce Cloud for Gander Outdoors and Overton’s, two major outdoor lifestyle brands under the Camping World Holdings umbrella.

In the fourth blog in our Getting Started series, learn about in-site search and how you leverage this tool to find success.

Personalised digital experiences can help brands build loyalty and drive sales. Find out what brands should consider when starting out with personalisation.

B2B is complicated, but taking a page from B2C sellers can simplify sales and service.

LiveArea has been recognized as an honoree in the 2019 Webby Awards for our digital transformation work with Anastasia Beverly Hills ...

B2B marketing content influences purchasing decisions by educating, entertaining, and building trust. Read LiveArea’s writing tips for creating memorable B2B content.

First impressions are lasting. So the homepage of your eCommerce store is your opportunity to forge – or lose – long-term customer relationships.

April 12, 2019
Press Release

Anastasia Beverly Hills will join LiveArea to discuss how brands adopt inclusive strategies, connect with new audiences and create personal digital experiences.

Consumers demand seamless retail experiences and digital touchpoints, in-store and online. How does Endless Aisle help retailers meet these expectations?

Heritage, quality, and personal relationships are vital differentiators for luxury brands, but how can these be portrayed digitally to the modern customer?

April 2, 2019
Press Release

Jain brings nearly 20 years of experience in leading digital transformation strategies. Most recently, he served as general manager of Think Big Analytics’ Americas business, a Teradata...

The product detail page (PDP) is one of the most important sections of a transactional eCommerce website. If it looks unprofessional or is slow to load, buyers will go elsewhere.

For consumers, Facebook Messenger bots deliver personalised guided selling journeys, for brands they are quick and easy to set up as an alternative to apps.

Sustainability is about the big picture, it’s time for fashion brands to talk about their materials, packaging, manufacturing, product care, and logistics.

Today a variety of platform providers offer pre-built “themes” – some free, others for a fee. The theme you choose defines your store’s look and feel, navigation, and the experience you create.

New technologies and concepts of customer engagement have given the health and beauty industry a makeover. LiveArea explores 7 of the key disruptors.

Accelerated Mobile Pages or Progressive Web Apps? Combining AMP with PWA allows quick-load, app-like experiences on mobile, for a seamless customer journey.

It’s time to start consistently using attribution models to make well-informed marketing and investment decisions.

Artificial intelligence is evolving the buying and selling experience for both shoppers and retailers through increased intelligence and personalisation.

The holiday digital marketing campaign LiveArea created under its contract with the United States Mint received top honors.

Richard Mathias, Senior Technology Architect at LiveArea, discusses the global manufacturing landscape for Raconteur’s Future of Manufacturing Report.

What are the lessons for marketers from the failed Fyre Festival? Alignment is key, plus content strategy, buyer personas, and social responsibility.

Three words characterize the fashion industry today: Changing, digital, and fast. Both industry economics and strategy are on the move ...

Connectivity is fueling the future of the automotive industry. What are the everyday applications of connectivity, and who will benefit the most?

China is leading eCommerce into a new era of customer experience, with innovations in mobile payments, social media, 'New Retail', and new technologies.

Building an online business is kind of like building a house. Analogies aside, your ecommerce platform is truly one of the most important decisions you’ll make as you ...

Richard Mathias, Senior Technology Architect at LiveArea, discusses New Era’s fresh mobile-first direct-to-consumer commerce platform – deployed in just a week.

Define the possible changes in your business for true customer-centricity. Break down each task into manageable projects and crack the needs of your customer.

Placing customers at the centre of B2B manufacturing models can result in major benefits. Discover the 6 reasons to transform your customer experience.

January 14, 2019
Press Release

LiveArea has partnered with BigCommerce to deliver strategy, design, technology, and digital marketing on the industry leader’s all-SaaS eCommerce platform.

Elliott Jacobs, Director of Commerce Consulting at LiveArea, explores the key issues faced by retailers during the Golden Quarter, and how to plan ahead for peak success.

Recently, IBM announced it is selling $1.8B in IBM software products to an IBM alliance partner. For LiveArea, the game-changer is the divestiture of WebSphere Commerce (on-premise) along with IBM Digital Commerce....

Consumers today expect to find what they want any time, any place. They turn to smart phones, tablets, laptops and other devices to find stores, compare prices, check reviews...

December 3, 2018
Press Release

LiveArea received among the top scores in four categories of the recently published The Forrester WaveTM: Commerce Specialist Service Providers, Q4 2018, an analysis and ranking of top commerce specialist service providers.

November 14, 2018
Press Release

LiveArea completed the redesign and launch of three online flagship stores in the Kendo Brands beauty portfolio: Marc Jacobs Beauty...

31 October 2018

Our creative design work for YETI, a leading manufacturer of outdoor lifestyle products, took top honors in the best website category for consumer products and services...

Paid media campaigns are an essential part of your brand’s holiday success. Worldwide holiday online sales grew from $94.4B in 2016 to $108.15B in 2017, according to...

Email can drive between 8% and 33% of online and in-store sales annually. That’s a wide range. So, how do you push your numbers to the high end – over the holidays...

Peak season planning typically begins in June and concludes by October. The good news is that there are still steps smart retailers can take to drive holiday traffic...

Conflict is on the rise in commerce today – and I am referring to a particularly pernicious type that sows confusion...

Immediacy. It is everything in commerce today. Online shoppers click and expect to have merchandise in hand the next day – if not sooner. Consumers buy online and pickup in store...

13 September 2018
Press Release

The Entertainer, the fastest growing, independently-owned multichannel toy retailer in the UK, is excited to announce the launch of its new and improved...

How many versions of the truth exist? No, this is not a philosophical query. In my conversations with companies keen to improve customer engagement...

Shopping ads. They’re the convenient content that lands at the top of the page in a merchandise search. These ads make it simpler for shoppers to find and buy...

Rumors about the “death” of brick-and-mortar commerce are greatly exaggerated. Yes, major retailers are shuttering stores, but online-only...

18 June 2018
Press Release

LiveArea is included in Forrester’s Now Tech: Commerce Service Providers, Q2 2018 report. LiveArea is one of 29 firms profiled in the 12-page analysis of commerce service providers...

6 June 2018
Press Release

LiveArea announced today it has joined the Shopify Plus Partner Program to deliver commerce solutions and services to high-growth businesses. Journelle, a New York City-based luxury lingerie brand...

Increasingly, B2B companies that fail to go digital are being left behind by competitors – and, yes, this includes the ever-present threat of Amazon...

Until recently, clients asked one question when they started working with our digital analytics team: “What do you see in our data analytics?” The simple answer...

6 June 2018
Site Launch

LiveArea was engaged by Pendleton Woolen Mills, an American apparel and home products brand, to build their new eCommerce site on Salesforce Commerce Cloud. Pendleton was looking to...

April 12, 2017
Press Release

LiveArea was selected by YETI, the leading premium cooler and drinkware brand, to design their new commerce site. The new site will connect the YETI brand story to the commerce experience through...