The “Partner to Win” category award recognizes a “partner that has consistently supported and empowered Platform Pioneers in their mission to transform their businesses with enterprise marketplaces while demonstrating an expert-level understanding of Mirakl’s marketplace technology."
April 13, 2021
LiveArea, a global customer experience and commerce agency, and a business unit of PFSweb, Inc. (NASDAQ: PFSW), announced it has formed a strategic partnership with Threekit.
April 13, 2021
Global customer experience and commerce agency LiveArea, a business unit of PFSweb, Inc. (NASDAQ: PFSW), has added two new executives to its North America leadership team to support the agency’s expanding capabilities.
Here are eight things eCommerce retailers can implement throughout their eCommerce stores to appeal to today’s conscious consumer.
LiveArea's Paul Lynch discusses what brick-and-mortar stores can learn from eCommerce fundamentals and how to deliver innovative customer experiences.
April 13, 2021
Global customer experience and commerce agency LiveArea, a business unit of PFSweb, Inc. (NASDAQ: PFSW), has added two commerce industry veterans to its European executive team based in London.
This playbook breaks down the D2C customer journey end-to-end, helping brands introduce new D2C sales channels, or accelerate the growth of existing D2C operations.
LiveArea's Paul Lynch explores what brick-and-mortar stores can take from the digital space and how digital shopping tools can be leveraged to improve the in-store experience.
On the heels of International Women's Day, indulge me as I tell you about a handful of women whose orbit I entered and who helped create a universe of opportunity for me.
March 2, 2021
Nuun, a leader in hydration solutions for athletes and active lifestylists, has teamed with LiveArea to redesign experiences in the brand’s online store.
February 24, 2021
PFSweb, Inc. announced the promotions of Zach Thomann and Jim Butler to President of PFS and LiveArea business units respectively.
February 23, 2021
LiveArea announced the appointment of Rashmi Sethi as Group Creative Director and head of the company’s newly incubated Innovation Lab and Creative Studio.
What did we learn from the presidential inauguration? This was a landmark moment for a new kind of style icon, as brands look to purpose-driven individuals that resonate with younger consumers.
January 7, 2021
LiveArea announced its strategic partnership with Attraqt Group, aligning Attraqt’s AI-powered offerings with the agency’s digital commerce solutions.
January 7, 2021
LiveArea will debut LiveArea Scan & Go™ at CES 2021. The proprietary retail technology allows in-store shoppers to shop safely and avoid checkout lines.
At LiveArea we are excited to join CES for the first time to debut our latest innovation, LiveArea Scan & Go™, the pioneering app-free, contactless payment technology.
LiveArea is among the commerce service providers shortlisted by Forrester in its Now Tech report, which analyzed 35 commerce service providers that made the cut in North America.
In luxury, the pressure to go digital has mounted and the impact of Covid-19 has brought this to a crescendo. But digital and distinctive aren’t mutually exclusive – or they don’t have to be. Find out how to bring luxury into the digital age – and why heritage luxury brands are rethinking their business models.
“Business is the greatest platform for change.” This refrain, the words of Salesforce Chairman Mark Benioff, was a through line bringing together exciting announcements at the Salesforce “Dreamforce to You” virtual event. Here is a look at topics and announcements from the event.
Black Friday wasn’t bleak. Cyber Monday was anything but dismal. Yes, eCommerce carried the day in a year of unprecedented challenges that have upended retail. We tapped a few of our strategy thought leaders for their perspective on holiday shopping trends and technologies.
The clock is ticking. Adobe Flash end-of-life is fast approaching for all applications, including for Management Center on HCL Commerce Version 7.
Singles Day broke records yet again despite challenges following the pandemic, it’s worth seeing how Chinese retailers engaged with customers this year, to see if there’s anything new we can learn.
November 9, 2020
LiveArea announced its partnership with German footwear retailer Zumnorde to build and launch a new digital store on BigCommerce.
Elliott Jacobs explores the unique challenges and opportunities for retailers in Lockdown 2.0 and offers 10 tips for how retailers can engage with customers this festive season.
November 4, 2020
LiveArea announced its launch of FastTrack Commerce in the United Kingdom. FastTrack Commerce is a proprietary, rapid-deploy B2B solution developed by LiveArea.
LiveArea's Richard Mathias discusses the Klarna personal data controversy, and why retailers should offer more control and clarity to deliver an optimal online customer experience.
LiveArea's Paul Lynch discusses how headless architecture can leverage online learnings to elevate the in-store experience, as well as other evolving customer touchpoints.
October 27, 2020
LiveArea has announced Sanjeev Desai as the new Salesforce Practice Lead for the EMEA region.
October 26, 2020
LiveArea announced the appointment of Barry Fiske as its Senior Vice President of Global Experience and Innovation.
SAP, a long-time LiveArea partner, last week hosted SAP Customer Experience LIVE, pulling off a fast-paced, lively event..
LiveArea Digital Marketing experts offer insights into Google’s most recent updates – the ones you need to know about – along with a view of what’s coming.
October 1, 2020
LiveArea has announced its expansion into Europe’s Benelux (Belgium, Netherlands, and Luxembourg) and DACH (Germany, Austria, and Switzerland) regions.
Mirakl’s Platform Pioneers Summit opened a window on best practices and reasons to embrace marketplaces, along with what to consider as you invest in this transformative technology.
This year’s holiday season is going to be the most unpredictable peak season we have known. To help with this preparation, LiveArea has compiled these Top 5 Predictions: Preparing for Peak Season in a Year of Deep Disruption.
Today, sports fans demand a more rewarding, multi-channel relationship with sports clubs. The winners are connecting with fans in innovative ways, fuelled by digital channels. This Salesforce and LiveArea eBook breaks down the key steps of fan engagement.
LiveArea Director of Strategy Valerie Vacante will lead a panel discussion, Transforming Together Time: Family Gaming and the Future of Play.
PFS & LiveArea research explores how the COVID-19 pandemic has increased consumer awareness of the environmental impact their online shopping habits have and how they are responding.
Is your organization ready to design innovation programs for growth? How can you create a pipeline of ideas to test and learn before investing big? Get answers in an upcoming Retail Innovation Week webinar.
Read Paul Bidder's thoughts progressive web apps, and how PWAs will usher in the next phase of digital customer interactions.
Recently, HCL Technologies expanded its strategic partnership with Google Cloud, which will now be the preferred cloud platform for HCL's software offerings, starting with HCL Commerce – formerly IBM WebSphere Commerce.
Commerce and cooking are a great combination, so follow #LunchWithLiveArea on our social channels for some impressive food snaps and recipes from around the LiveArea world..
2020 brings unique challenges for retailers, with three distinct trading peaks. So, what are the three peaks? And how can retail businesses adapt and prepare for them?
As stores begin to open again, LiveArea's Chris Hogue and Elliott Jacobs discuss how the health and beauty sector will adapt to post-pandemic retail in-store and the changes brands can make.
LiveArea's Chris Hogue and Elliott Jacobs discuss how fashion stores will adapt to post-pandemic retail, and how these changes will affect our core experiences in-store.
LiveArea’s Chris Hogue and Elliott Jacobs discuss the issues facing retail businesses as physical stores open once again, and how digital technologies can smooth the experience..
B2B commerce expert Richard Mathias considers the impact of the COVID-19 pandemic on businesses, and how a focus on efficiency should be front of mind.
May 26, 2020
More than half of U.S. companies are likely to overhaul their long-term business strategies as a result of the COVID-19 pandemic, with 51 percent looking to invest in digital technologies, according to research conducted by Opinium and LiveArea.
Commerce strategy expert Elliott Jacobs considers the impact of COVID-19 on retail businesses, and how agility and digital will be central to survival.
LiveArea surveyed UK and US businesses to explore the impact COVID-19 has had on businesses and operations, and understand their concerns and priorities moving forward.
As the father of three young girls, I see how COVID has impacted entertainment and how things will look post-pandemic. And, as an eCommerce guy, I see parallels in the trajectory of the two industries – entertainment and eCommerce.
May 13, 2020
LiveArea won top honors in multiple categories of the 2020 Hermes Creative Awards competition, including an award for work on the Crocs JibbitzTM Personalizer and The Entertainer website in the UK. Platinum awards were won for thought leadership.
Faced with growing uncertainty during the COVID-19 global crisis, Google announced that merchants now can market their products for free on Google’s shopping platform.
May 5, 2020
Vari, formerly VariDesk, selected LiveArea to build and launch its new digital commerce infrastructure as the company responds to increasing global demand for its innovative workspace solutions.
LiveArea and our work on Crocs’ Jibbitz™ Charm Personalizer has been honored in the Best Website Shopping category of the 24th annual Webby Awards.
Read Paul Bidder's thoughts on how smart brands manage the customer experience during the flow of seasonal or unexpected trading shifts, to deliver consistent customer experiences during spikes in demand.
Pets, LEGO computer stands and unexpectedly shared spaces – that’s what you’ll see if you take a peek at LiveArea desks these days. Follow our #ViewFromMyDesk social series.
LiveArea's Elliott Jacobs explores some of the key retail and eCommerce sectors affected by the global coronavirus pandemic, and discusses how both brands and consumers are responding.
How are young people feeling about the pandemic? It’s important for brands and influencers to spread positive, informative messages to respective audiences who will listen, trust and follow. Read a Gen Z perspective here.
The shift to 100% remote working has presented a number of challenges such as routine, communication, morale and wellbeing. LiveArea's Paul Lynch discusses the key challenges and tips to overcome them during transitional times for businesses.
While many people are worried about the immediate impact of the virus, opportunity exists now for companies. The companies that will flourish are those that don't fear the disruption, but look at it as an opportunity for the future.
Say goodbye to third-party cookies in Chrome. This change will have far-reaching impact on anyone who leverages cookies to identify users or serve ads.
March 16. 2020
With the launch of Crocs’ award-winning Jibbitz™ Charm Personalizer, the iconic shoe brand is going to market with an innovative new digital experience designed in a creative partnership with LiveArea.
Supply chain disruption is the most significant impact of the Coronavirus on eCommerce. Many brands today manufacture goods in Asia, the most heavily hit geography. But as the virus spreads, even those that manufacture within Europe and the Americas will begin to feel challenges.
Happy and engaged employees create better customer experiences, which lead to more satisfied and loyal customers and, ultimately, brand growth. Benoit Soucaret explores how brands can take the right steps to raise employee experience.
LiveArea's Solutions Director James Wilson discusses how headless commerce architecture allows innovative front-end experiences, making customer interactions more relevant, frictionless and memorable.
February 10. 2020
The global website for LiveArea, a leading customer experience and commerce agency, and business unit of PFSweb, Inc., (NASDAQ: PFSW), won top honors in a B2B category of the 2020 AVA Digital Awards competition.
Elliott Jacobs discusses what brick-and-mortar retailers can learn from 2019’s peak holiday season, such as experiential retail and pop-up distribution tactics, and how to adopt agility in their retail footprints.
LiveArea’s Elliott Jacobs highlights the key takeaways from the crucial holiday retail season such as mobile commerce, investment in AI, inventory management, and omnichannel operations.
2020 national days and key eCommerce dates. When’s the next big holiday? What date is Black Friday? Use this eCommerce calendar for 2020 to plan ahead.
Due to the impact of fast fashion and digital brands, leaders will need to take more risks to stay ahead of the pack and embrace more flexible approaches in many parts of their operations, business models, supply chains, and distribution strategies.
Each business has unique challenges when it comes to reducing its impact on the environment, whilst keeping commercial benefits in mind. LiveArea’s Richard Mathias outlines sustainability strategies for businesses to consider.
November 13, 2019
Pret a Manger launches its highly-anticipated online Christmas campaign with LiveArea, part of a wider digital transformation project.
It’s vital for brands to consider their omnichannel approach during the Christmas period, so which brands do it best in-store and online during the festive season?
November 13, 2019
Leading toy retailer partners with eCommerce specialist to streamline the customer journey for a better experience, maximising online sales potential.
Retail apocalypse? Maybe it’s not as apocalyptic as we thought. Digitally native brands are now investing in brick-and-mortar to scale up. So how do retailers use stores to connect with consumers, and what does the future look like?
LiveArea's report identifies the unique factors at play in beauty, and advises how brands can curate digital and in-store experiences that delight and inspire.
November 13, 2019
LiveArea has partnered with Fluent Commerce to power omnichannel customer experience through commerce strategy, creative, marketing, and order management.
Following another record-breaking Singles Day for Alibaba in China, what can retailers in the US and UK learn from the Chinese eCommerce giants?
Digital trends are transforming almost every facet of fashion – from design and sales, to the launch of disruptive new digital brands and business models that can save the planet. What are these trends and business models, and what do they have in common?
Podcast with Elliott Jacobs and IMRG to discuss the upcoming peak period and provide advice for those retailers looking to make the most of the event in 2019.
November 6, 2019
LiveArea partnership to power new Bensons for Beds and Harveys headless commerce sites with BigCommerce and Bloomreach architecture.
October 31, 2019
LiveArea, a leading global commerce services provider and business unit of PFSweb, Inc. (NASDAQ: PFSW), has been named New Partner of the Year in the 2019 BigCommerce Agency Partner Awards.
Fast fashion. Pure-play power. The specter of sustainability. This sector is in hyper-drive today as technology – among other influencers – morphs how people shop, style and share. So, what are the leading...
LiveaArea's Shane Orchard explores the benefits of user-generated content for eCommerce brands, including conversion rate improvements, brand loyalty, and audience insights.
No hocus pocus is needed to cash in on Halloween – just real-life marketing ideas for this top holiday where spending has risen to scary heights. Consider applying these Halloween marketing ideas to move the needle on October sales. It’s not too late to get your “ghoul” on ...
Retailers can make inventory transparent for consumers upsell, create urgency, and personalize the message to deliver customers what they want, when they want it, via their preferred platform.
In an ideal world and with the perfect B2B eCommerce platform, pricing would be simple. Unfortunately, it's not. If you are just getting started in B2B or you are considering a B2B eCommerce platform...
Today it takes a lot of human intelligence to make sense of what artificial intelligence (AI) actually is and isn’t – with the notable exception of AI in eCommerce. Because there are so many practical applications, brands are embracing AI in eCommerce at an accelerating pace. Learn why...
Luxury consumers expect personalised and exclusive experiences both online and in store, however the market has its own nuances when it comes to data.
Netflix promoted nostalgic items in Stranger Things, driving revenue through brand partnerships and subscriptions. How did brands capitalise on this move?
Managed services enable continuous monitoring and improvements to commerce environments. As customer expectations morph and more brands deploy disruptive technologies, managed services are more important than ever. Learn why...
Beauty brands use social media and influencers to connect with consumers. But this content can be aligned with other channels to drive transactions and deliver a seamless customer experience.
Brands should be thinking mobile-first to boost conversion – think fast load times, smart search and navigation, mobile-friendly UX, speedy checkout, and more.
In the future, beauty brands who engage in a two-way conversation with consumers are likely to succeed, through social media, user-generated content, new beauty technology and other concepts.
Each generation is unique in how they are swayed to press the buy button. When it comes to digital commerce, each wants to be met on their terms. Nowhere is this more apparent than in the way each age group buys fashion and apparel through digital channels.
Businesses understand the importance of digital transformation, but selling a project internally can be difficult. LiveArea’s Richard Mathias gives his top tips on building a successful business case.
Our whitepaper identifies the recent shifts in consumer behaviour, markets, technology, and legislation, and explores how brands can successfully take advantage of emerging markets and global eCommerce opportunities.
LiveArea’s Richard Mathias addresses key misconceptions around the next big tech trend, explaining where, when, and how 5G may be used and implemented, plus how brands can prepare.
Shane Orchard and Benoit Soucaret advise how to engage Gen Z and Millennial consumers in-store and online, through smart product pages, search, UX and in-store experience.
Direct-to-consumer” brands or “D2Cs” have altered consumer expectations through design, marketing, and distribution of consumer packaged goods, steadily eroding the market share of traditional brands. What’s behind the threat to traditional CPG brands?
LiveArea's Richard Mathias discusses the impacts of PSD2 on eCommerce merchants, and highlights how businesses can prepare for changes and embrace innovation in payments.
Our whitepaper identifies the unique factors at play in CPG, and advises how brands can embrace digital, and become more authentic and agile in the way they sell direct to consumers.
How do you know it’s time to redesign your online store? Every brand is different, but there are telltale signs and it all starts with asking the right questions.
Jun 12, 2019
PFSweb, Inc. (NASDAQ: PFSW) has appointed industry veteran Jim Butler as executive vice president and general manager of its LiveArea business unit, effective June 11, 2019.
The peak trading period puts unprecedented pressure on eCommerce businesses, web performance, and trading teams. Prepare for this period with a Pre-Peak eCommerce Health Check.
As you begin to plan post-launch remember you can tackle enhancements in phases and it may be more effective, rather than in another large project format.
As eCommerce rapidly develops in India, it’s vital global retailers understand potential issues before entering the market, such as taxes, digital penetration, payment methods and logistics.
Magento announced last September it will stop supporting Magento Commerce 1 in June 2020. It may be one year off, but it’s not too soon to start the transition from the enterprise edition to Magento Commerce 2.
Online marketplaces provide an opportunity for eCommerce retailers to build a new revenue stream, and vertically-aligned stores may be the differentiator.
LiveArea's Richard Mathias discusses different personas in B2B manufacturing and distribution, and how different roles and processes can define the customer journey.
Video is a key tool in eCommerce user experience design. It improves conversion, boosts SEO, drives engagement on social media, educating and entertaining consumers.
ECommerce businesses must invest in a technology platform that is robust, versatile, and scalable to support overseas expansion, and there are many options.
May 2, 2019
LiveArea recently launched new eCommerce sites built on Salesforce Commerce Cloud for Gander Outdoors and Overton’s, two major outdoor lifestyle brands under the Camping World Holdings umbrella.
In the fourth blog in our Getting Started series, learn about in-site search and how you leverage this tool to find success.
Personalised digital experiences can help brands build loyalty and drive sales. Find out what brands should consider when starting out with personalisation.
B2B marketing content influences purchasing decisions by educating, entertaining, and building trust. Read LiveArea’s writing tips for creating memorable B2B content.
April 12, 2019
Anastasia Beverly Hills will join LiveArea to discuss how brands adopt inclusive strategies, connect with new audiences and create personal digital experiences.
Consumers demand seamless retail experiences and digital touchpoints, in-store and online. How does Endless Aisle help retailers meet these expectations?
The velocity of change in eCommerce continues to accelerate and consumers are speeding the pace. Commerce tools and technology are redefining how brands engage and interact...
Heritage, quality, and personal relationships are vital differentiators for luxury brands, but how can these be portrayed digitally to the modern customer?
April 2, 2019
Jain brings nearly 20 years of experience in leading digital transformation strategies. Most recently, he served as general manager of Think Big Analytics’ Americas business, a Teradata...
The product detail page (PDP) is one of the most important sections of a transactional eCommerce website. If it looks unprofessional or is slow to load, buyers will go elsewhere.
For consumers, Facebook Messenger bots deliver personalised guided selling journeys, for brands they are quick and easy to set up as an alternative to apps.
Sustainability is about the big picture, it’s time for fashion brands to talk about their materials, packaging, manufacturing, product care, and logistics.
Today a variety of platform providers offer pre-built “themes” – some free, others for a fee. The theme you choose defines your store’s look and feel, navigation, and the experience you create.
New technologies and concepts of customer engagement have given the health and beauty industry a makeover. LiveArea explores 7 of the key disruptors.
Accelerated Mobile Pages or Progressive Web Apps? Combining AMP with PWA allows quick-load, app-like experiences on mobile, for a seamless customer journey.
It’s time to start consistently using attribution models to make well-informed marketing and investment decisions.
Artificial intelligence is evolving the buying and selling experience for both shoppers and retailers through increased intelligence and personalisation.
The holiday digital marketing campaign LiveArea created under its contract with the United States Mint received top honors.
Richard Mathias, Senior Technology Architect at LiveArea, discusses the global manufacturing landscape for Raconteur’s Future of Manufacturing Report.
What are the lessons for marketers from the failed Fyre Festival? Alignment is key, plus content strategy, buyer personas, and social responsibility.
Three words characterize the fashion industry today: Changing, digital, and fast. Both industry economics and strategy are on the move ...
Connectivity is fueling the future of the automotive industry. What are the everyday applications of connectivity, and who will benefit the most?
China is leading eCommerce into a new era of customer experience, with innovations in mobile payments, social media, 'New Retail', and new technologies.
Building an online business is kind of like building a house. Analogies aside, your ecommerce platform is truly one of the most important decisions you’ll make as you ...
Richard Mathias, Senior Technology Architect at LiveArea, discusses New Era’s fresh mobile-first direct-to-consumer commerce platform – deployed in just a week.
Define the possible changes in your business for true customer-centricity. Break down each task into manageable projects and crack the needs of your customer.
Placing customers at the centre of B2B manufacturing models can result in major benefits. Discover the 6 reasons to transform your customer experience.
January 14, 2019
LiveArea has partnered with BigCommerce to deliver strategy, design, technology, and digital marketing on the industry leader’s all-SaaS eCommerce platform.
Elliott Jacobs, Director of Commerce Consulting at LiveArea, explores the key issues faced by retailers during the Golden Quarter, and how to plan ahead for peak success.
Our whitepaper explores how AI has become the ‘defining technology’ of our times, and demystifies the technology to help brands embrace it as part of their commerce strategy.
Recently, IBM announced it is selling $1.8B in IBM software products to an IBM alliance partner. For LiveArea, the game-changer is the divestiture of WebSphere Commerce (on-premise) along with IBM Digital Commerce....
Consumers today expect to find what they want any time, any place. They turn to smart phones, tablets, laptops and other devices to find stores, compare prices, check reviews...
December 3, 2018
LiveArea received among the top scores in four categories of the recently published The Forrester WaveTM: Commerce Specialist Service Providers, Q4 2018, an analysis and ranking of top commerce specialist service providers.
November 14, 2018
LiveArea completed the redesign and launch of three online flagship stores in the Kendo Brands beauty portfolio: Marc Jacobs Beauty...
Paid media campaigns are an essential part of your brand’s holiday success. Worldwide holiday online sales grew from $94.4B in 2016 to $108.15B in 2017, according to...
Conflict is on the rise in commerce today – and I am referring to a particularly pernicious type that sows confusion...
How many versions of the truth exist? No, this is not a philosophical query. In my conversations with companies keen to improve customer engagement...
Shopping ads. They’re the convenient content that lands at the top of the page in a merchandise search. These ads make it simpler for shoppers to find and buy...
Rumors about the “death” of brick-and-mortar commerce are greatly exaggerated. Yes, major retailers are shuttering stores, but online-only...
We review the key trends driving this revolution to help create a unified and holistic view of the market and the automotive customer, realise the opportunities and gain focus...
Until recently, clients asked one question when they started working with our digital analytics team: “What do you see in our data analytics?” The simple answer...
Digital transformation must put the customer first, says Paul Lynch, Area Vice President and Managing Director of LiveArea EMEA...
Explore the forces that are shaping the luxury market and gain insights on how to cater to the new luxury consumer. Brands need to leverage digital opportunities...