An eCommerce Technology Buyer’s Guide to Cloud versus On-Premise Solutions
January 28, 2019
Editor’s note: Recently, LiveArea announced a new partnership with BigCommerce to deliver strategy, design, technology, and digital marketing on the brand’s all-SaaS eCommerce platform. The following guest blog features BigCommerce’s Corinne Watson discussing cloud versus on-premise commerce solutions.
Building an online business is kind of like building a house.
Bear with me.
- You need to choose the right plot of land (that’s your product and your packaging).
- You need to set a reasonable timeline for build-out (your go-to-market strategy).
- And you need to make sure you’re selecting the right materials that not only look good, but also fit the needs of your life down the road (these are your systems like your inventory management, your CRM, and your eCommerce platform).
Analogies aside, your eCommerce platform is truly one of the most important decisions you’ll make as you are building out your online business.
This choice has wide-ranging implications –– to your customers in engaging with your brand and reducing the friction of getting the product they need, to your employees that are implementing campaign strategies, and to your bottom line in terms of sales growth as well as cost of maintenance and installation.
Every online retailer has made this decision as part of their journey to create (or break) their business.