Channel Conflict: Battle Royale Or Tempest In A Teapot? It All Depends.
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Conflict is on the rise in commerce today – and I am referring to a particularly pernicious type that sows confusion...
The Magic Behind Click And Expect
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Immediacy. It is everything in commerce today. Online shoppers click and expect to have merchandise in hand the next day – if not sooner. Consumers buy online and pickup in store...
Why You Need To Create A Single View Of Customer Data
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How many versions of the truth exist? No, this is not a philosophical query. In my conversations with companies keen to improve customer engagement...