Read Paul Bidder's thoughts on how smart brands manage the customer experience during the flow of seasonal or unexpected trading shifts, to deliver consistent customer experiences during spikes in demand.
Happy and engaged employees create better customer experiences, which lead to more satisfied and loyal customers and, ultimately, brand growth. Benoit Soucaret explores how brands can take the right steps to raise employee experience.
Elliott Jacobs discusses what brick-and-mortar retailers can learn from 2019’s peak holiday season, such as experiential retail and pop-up distribution tactics, and how to adopt agility in their retail footprints.
Due to the impact of fast fashion and digital brands, leaders will need to take more risks to stay ahead of the pack and embrace more flexible approaches in many parts of their operations, business models, supply chains, and distribution strategies.
Each business has unique challenges when it comes to reducing its impact on the environment, whilst keeping commercial benefits in mind. LiveArea’s Richard Mathias outlines sustainability strategies for businesses to consider.
Consumer trust is built around the feeling that brands have their best interests at heart. Benoit Soucaret, Creative Director, LiveArea EMEA discusses how a positive digital user experience design can help build brand trust.