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We are a collection of problem solvers, artists, technologists, and passionate, creative minds.

We are commerce experts. There isn’t an inch of the digital commerce terrain we haven’t explored. For more than two decades, we’ve helped world-class organisations transform and grow their businesses.

We bring together exceptional expertise, people passionate about commerce, and proven processes to create a boutique experience at enterprise scale. We are large enough to support multinational organisations and nimble enough to accelerate growth for small and mid-sized businesses.

Our leadership.

Mike Willoughby

Mike Willoughby

Chief Executive Officer

Mike Willoughby is Chief Executive Officer of PFSweb, Inc. and oversees investor relations and the overarching strategy of the company. He has been instrumental in the acquisition, development, integration, and support of PFSweb’s world-class technologies and he continues to have a key role in the architecture of the company’s solution and service offerings.

It was Mike’s vision to diversify and expand PFSweb’s professional services offering through strategic acquisitions and the subsequent branding realignment to establish two business units: the Operations Services unit, PFS, and the Professional Services business unit, LiveArea. He continues to be actively involved in the company’s enterprise advancement efforts today.

Mike is a native Texan and has been a resident of the Dallas area since 1987. He is a graduate of ACU where he earned a Bachelor of Business Administration in 1986. Mike received the Distinguished Alumni Citation from ACU in 2011.

Jim Butler

Jim Butler

Executive Vice President & General Manager

Jim is executive vice president and general manager of LiveArea, a full-service, global customer experience and commerce agency and business unit of PFSweb. He brings decades of technology and consulting leadership, digital agency expertise, and executive management experience to LiveArea.  

Before joining LiveArea, Jim served as president of the connected communities consulting practice at Intersection, a leading smart cities technology and media company. Prior to this he was president of Isobar, a full-service global digital consulting agency and part of the Dentsu Aegis network. Additionally, he has held executive roles in a variety of other digital agencies, including Razorfish and Roundarch. 

He is a graduate of Ithaca College where he studied economics management. 

Tiffany Brookman

Tiffany Brookman

Area VP of Finance

Paul Buranosky - LiveArea

Paul Buranosky

Area VP of Global Marketing

Steve Coy - LiveArea

Steve Coy

SVP of Growth

Peter Giersch - LiveArea

Peter Giersch

SVP of Global Alliance

Courtney Hedges - LiveArea

Courtney Hedges

Area VP of Digital Marketing

Chris Hogue - LiveArea

Chris Hogue

Area VP of Strategy and Product

Paul Lynch - LiveArea

Paul Lynch

Area VP and Managing Director

Chris McComas

SVP of Ops and Delivery

Our partners.

Our ecosystem is vast. We team with best-in-class commerce companies that bring fresh thinking, new experiences, and innovative technology to accelerate digital transformation.

Click on a partner logo to learn more.

Big Commerce
HCL Software Business Partner Logo
ECommerce Technology IBM Partner Logo, LiveArea Digital Commerce Experts
ECommerce Technology, Magento Partner Logo, LiveArea Digital Commerce Experts
ECommerce Technology, Oracle Partner Logo, LiveArea Digital Commerce Experts
ECommerce Technology, Salesforce Partner Logo, LiveArea Digital Commerce Experts
Shopifyplus Logo

Select clients.

Active Brands Logo
Adidas Client Logo
Advance Auto Parts Client Logo
Anastasia Client Logo
Barbour Client Logo
Bealls Client Logo
Champion Logo
Club Monaco
Crocs Logo
Daily Mail Client Logo
Fender Client Logo
Gore Client Logo
Hallmark Client Logo
HanesBrands Inc. Logo
Harveys Bensons For Beds Logo
Hudson's Bay Logo
Kat Von D Logo
Kendo
Kenneth Cole Logo
Kiehl's Client Logo
Lancome Paris Client Logo
L'Oreal Paris Client Logo
Marc Jacobs Logo
Movado Client Logo
MSA Logo
New Pig
OleHenriksen Logo
Pandora Client Logo
Pendleton Client Logo
Pret Logo
Ralph Lauren Logo
Roots Client Logo
Saje Client Logo
Smith Client Logo
SnapAV Logo
The Entertainer Client Logo
Uniqlo Logo
Vari Logo
Weightwatchers Client Logo
YETI Client Logo
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Awards.

The Webby Awards logo, LiveArea, Digital Commerce Experts

Anastasia Beverly Hills

YETI

Crocs

Muse Creative Awards

Crocs | Gold

AVA Digital Awards

Crocs | Platinum & Gold

Hermes Creative Awards

Crocs | Platinum

The Entertainer | Gold

Davey Awards

YETI | Silver

The Webby Awards logo, LiveArea, Digital Commerce Experts

Anastasia Beverly Hills

YETI

Crocs

Muse Creative Awards

Crocs | Gold

AVA Digital Awards

Crocs | Platinum & Gold

Hermes Creative Awards

Crocs | Platinum

The Entertainer | Gold

Davey Awards

YETI | Silver

The Webby Awards logo, LiveArea, Digital Commerce Experts

Anastasia Beverly Hills

YETI

Crocs

Muse Creative Awards

Crocs | Gold

AVA Digital Awards

Crocs | Platinum & Gold

Hermes Creative Awards

Crocs | Platinum

The Entertainer | Gold

Davey Awards

YETI | Silver

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