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We are a collection of problem solvers, artists, technologists, and passionate, creative minds.

We are commerce experts. There isn’t an inch of the digital commerce terrain we haven’t explored. For more than two decades, we’ve helped world-class organisations transform and grow their businesses.

We bring together exceptional expertise, people passionate about commerce, and proven processes to create a boutique experience at enterprise scale. We are large enough to support multinational organisations and nimble enough to accelerate growth for small and mid-sized businesses.

Mike Willoughby

Chief Executive Officer

Mike Willoughby is Chief Executive Officer of PFSweb, Inc. and oversees investor relations and the overarching strategy of the company. He has been instrumental in the acquisition, development, integration, and support of PFSweb’s world-class technologies and he continues to have a key role in the architecture of the company’s solution and service offerings.

It was Mike’s vision to diversify and expand PFSweb’s professional services offering through strategic acquisitions and the subsequent branding realignment to establish two business units: the Operations Services unit, PFS, and the Professional Services business unit, LiveArea. He continues to be actively involved in the company’s enterprise advancement efforts today.

Mike is a native Texan and has been a resident of the Dallas area since 1987. He is a graduate of ACU where he earned a Bachelor of Business Administration in 1986. Mike received the Distinguished Alumni Citation from ACU in 2011.

Jim Butler


Jim is executive vice president and general manager of LiveArea, a full-service, global customer experience and commerce agency and business unit of PFSweb. He brings decades of technology and consulting leadership, digital agency expertise, and executive management experience to LiveArea. 

Before joining LiveArea, Jim served as president of the connected communities consulting practice at Intersection, a leading smart cities technology and media company. Prior to this he was president of Isobar, a full-service global digital consulting agency and part of the Dentsu Aegis network. Additionally, he has held executive roles in a variety of other digital agencies, including Razorfish and  Roundarch.

He is a graduate of Ithaca College where he studied economics management.

Tiffany Brookman

Area VP of Finance

Paul Buranosky

VP, Global Marketing and Communications

Steve Coy

SVP of Growth

Barry Fiske

SVP of Global Experience and Innovation

Peter Giersch

SVP of Global Alliances

Courtney Hedges

Area VP of Digital Marketing

Chris Hogue

Area VP of Strategy and Product

Paul Lynch

VP and Managing Director

Chris McComas

SVP of Ops and Delivery

Our partners.


Our ecosystem is vast. We team with best-in-class commerce companies that bring fresh thinking, new experiences, and innovative technology to accelerate digital transformation.

Click on a partner logo to learn more.

Big Commerce
Big Commerce

Select clients.

Daily Mail client logo
Saje client logo
Smith client logo
SnapAV logo
The Entertainer client logo
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Crocs | Gold

Saks Fifth Ave | Gold

Vari |Platinum

Crocs | Platinum & Gold

Crocs | Platinum

The Entertainer | Gold

YETI | Silver

Dallas    |    Los Angeles     |    New York    |    Raleigh    |    Seattle    |    Bangalore    |    Liège    |    London    |    Sofia

EMEA    +44 (0) 20 3475 4000    |    NORTH AMERICA    1.800.920.4959


+44 (0) 20 3475 4000